How to get a Green Tick on your WhatsApp number

In contrast to the regular Business Account, an Official Business Account will receive a green checkmark (green tick) badge in the WhatsApp profile.

Types of WhatsApp Business Accounts

There are two types of WhatsApp Business Accounts:

NameDescription

WhatsApp Business Account

By default, any account using the WhatsApp Business Platform via WhatsApp API is a business account.

WhatsApp verifies authenticity of a brand for every account on the WhatsApp Business Platform.

Official WhatsApp Business Account

An official business account has a green checkmark badge in its profile and chat thread headers.

If the account has completed Business Verification, the name of the business is visible even if the user hasn't added the business to their address book

WhatsApp Business Account

If your WhatsApp account is a business account, the way it shows up to the end user depends on the status of your Meta's Business Manager Verification.

Unverified Meta's Business Manager

If your Meta's Business Manager is not verified, the display name is only shown in the contacts view in smaller text; all other views will show the phone number. You can help customers learn more about your company by filling out your business info, including business website, address, and hours.

As long as the number is not saved to contacts only the number is shown. But WhatsApp made it easier to save Business Accounts. The user just has to click on the number, the WhatsApp profile information opens up and when clicking on "adding contact" all the details are pre-filled automatically.

Verified Meta's Business Manager

If your Meta's Business Manager is verified, the name of the business is visible even if the user hasn't added the business to their address book.

Official WhatsApp Business Account

If your WhatsApp Business account is an official business account there will be a green checkmark beside the displayed name in the contacts view.

In contrast to the regular Business Account, the Official Business Account will receive a green checkmark badge in its profile and the name of the business is visible in the chat list, chat screens and contacts view instead of the phone number, even if the user hasn't added the business to their address book.

This is WhatsApp's way of confirming that an authentic, reputable brand is the owner of this account. Only a few companies will have an official company account. The decision is based on a variety of factors, such as whether the brand is notable. It is not possible to pay to turn a Business account into an Official business account.

Understanding Notability

Notability requires a business to represent a well-known, often searched brand or entity. This should not be taken as a signal of the authenticity of the business. A business is considered authentic if they have gone through the Business Verification which verifies the business as a legal entity and its access to the business.

Notability, on the other hand, reflects a substantial presence in online news articles. Notability is assessed based on an account’s presence in news articles from publications with sizable audiences. Meta does not consider paid or promotional content as sources for review, including business or app listings.

Official business accounts are issued at the phone number and display name level. Meta assesses notability for the Display Name of the business account that is requesting OBA status —If the display name is changed after receiving the OBA status, the account will need to go through the approval process again.

Additionally, previous OBA approvals within a WhatsApp Business Account do not guarantee approval for other numbers (with different display names) associated with that account. If your WABA contains one main parent brand and the phone number associated with that brand meet notability requirements, we suggest updating the display names for the child brands as follows: '{{sub-brand name}} by {{notable name}}'.

Denied Requests

If your OBA request has been denied, it means the Meta team has carefully reviewed your account, and unfortunately, your account is not eligible for the OBA status at this time. Currently, these decisions cannot be appealed.

Businesses can continue to grow their presence and wait 90 days before submitting another Official Business Account request —It may take time to build the business's presence in news articles as described above.

In the meantime, this decision doesn't limit your ability to share your business details. Each phone number also has a business profile which includes a profile picture, email, website, and business description. These are fields that you can edit at any time.

Requirements for Application

If you want to apply for an Official Business Account you will need:

There might be other internal criteria or standards which is not publicly shared by WhatsApp.

If your company has the requirements shared above, please submit your application in the form below.

Please note that QuickReply.ai cannot guarantee that any account will be promoted to an Official Business Account. The review process is conducted by the WhatsApp API Support Team and can take up to 15 days.

If your application is successful, the account will be upgraded automatically so there will be no further action required.

To finish submitting the form, scroll up and verify the Captcha!

Last updated