QuickReply.ai Official Documentation
  • Introduction
    • QuickReply.ai
  • Getting Started
    • Installation
      • Install QuickReply on Shopify Store
  • Drip Campaigns
    • Drip Campaigns by QuickReply.ai
  • Templates Guide
    • Creating a standard template for WhatsApp
    • Creating a carousel template for WhatsApp
  • Broadcasts Guide
    • Creating a Broadcast
    • Creating a Broadcast using Carousel Template
    • Broadcasts Reports
    • Recover failed messages in a WhatsApp broadcast
      • How does Smart Utility Fallback Work?
  • Click-to-WhatsApp Ads
  • Two-Factor Authentication Guide
  • Uninstallation / Migration
    • Migrating from WhatApp Business API to WhatApp Mobile Apps
  • Customer profies
    • Export Customer Profiles
  • API Documentaion
    • Sync Contacts to CRM API
    • WhatsApp Chat API
    • Send Template API
    • Trigger Drip Campaign API
    • External CRM Integration
    • Fetch Campaign Messages Stats
    • Browse Abandoned Recovery Integrations
  • WhatsApp Green Tick
    • How to get a Green Tick on your WhatsApp number
  • Analytics
    • Order and Revenue Attribution
    • Google Analytics Report
  • Miscellaneous
    • Types of WhatsApp Messages
    • Quality Ratings & Messaging Limits
    • FAQs
    • Account health and blocking
    • What formats of media / image / video or audio are supported on WhatsApp Business API?
  • Segments Guide
    • Customer Segments
      • Customer Segment Filters
  • WhatsApp Display Name & WhatsApp Profile
    • WhatsApp Display Name
  • Customizations
    • Notifications
  • How to
    • Subscribe to push notifications on browser
    • Enable/Disable different notifications for agents
    • Unblock notifications permission
    • Install QuickReply on Mobile
  • Miscellaneous
    • QuickReply.ai - Data privacy and security
  • Message Template Guidelines
  • Video Tutorials on WhatsApp for E-commerce
  • Quality Ratings and Messaging Limits of WhatsApp Business API
  • Phone number requirements, Business Profile & Migration
  • Phone number and profile Messaging Limits FAQs
  • How to enable Facebook Business verification option
  • How to get Facebook Business Manager verified
  • Language Supported
  • Trusted Domains
  • Integration
  • Chat Widget
  • Channels
  • Team
  • How to Collect WhatsApp Business Opt-Ins for your Shopify Store?
  • FAQ Training
  • Keyword Training
  • How to export leads captured on chat by QuickReply.ai?
  • Merge Fields for WhatsApp Campaigns
  • How to send WhatsApp message using REST API - QuickReply.ai
  • How to share Facebook Business Manager Access to QuickReply.ai
  • What are the media file size limits and aspect ratio in WhatsApp Business API?
  • FAQ Training
  • How to integrate Razorpay for COD-to-Prepaid WhatsApp Campaigns?
  • How to integrate CashFree for COD-to-Prepaid WhatsApp Campaigns?
  • How to integrate PayU for COD-to-Prepaid WhatsApp Campaigns?
  • INTEGRATION
    • Social
      • Instagram DM & Messenger
        • Link Facebook page to Instagram account
        • Enable "Allow access to messages" for Instagram DM
    • Analytics
      • Meta Pixel
      • Google Analytics 4 (GA4)
    • CRM
      • HubSpot CRM
      • Zoho CRM
      • LeadSquared CRM
      • Salesforce
        • How to Enable WhatsApp Chat in Salesforce
        • How to Automatically Create Leads from New Chats and Get Notifications in Salesforce
    • CDP
      • MoEngage
  • FLASH RESPONSES
    • Flash Responses
    • Create Flash Response
    • Using Flash Response
  • FAQs
    • FAQ list
      • WhatsApp Messenger
        • "This business is now working to manage this chat", what does this mean?
      • Media
        • How can I send images as an album in WhatsApp Business API?
      • Blocking/ Unblocking
        • Can I reject or block incoming messages to my WhatsApp number on QuickReply.ai?
        • How to block an end-user from sending and receiving messages from your WhatsApp number?
        • Can users block or report WhatsApp Business API number?
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On this page
  • Why do messages fail?
  • How to overcome this problem?
  • 1. Auto Retries
  • 2. Smart Utility Fallback
  • Implement retries and smart fallback for completed broadcasts

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  1. Broadcasts Guide

Recover failed messages in a WhatsApp broadcast

This guide provides a step-by-step process to recover failed messages in a broadcast. Follow the instruction below to set up auto-retries and smart utility fallback successfully.

PreviousBroadcasts ReportsNextHow does Smart Utility Fallback Work?

Last updated 1 month ago

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Why do messages fail?

Frequency Capping is a pro-user feature rolled out by Meta. This functionality limits the volume of marketing messages a WhatsApp user can receive within a specific timeframe, from across brands. For instance, after the launch of frequency capping, the end user can only receive messages from a limited number of brands (e.g., ’15’) in a rolling 7-day window. Meta dynamically decides the window and cannot be shared with the end business to protect the channel’s user experience.

This has impacted the broadcast and campaign features due to which delivery of many messages failed.


How to overcome this problem?

While creating the broadcast, QuickReply provides 2 methods to recover failed marketing messages which you can set up in Step 3 (Settings)

1. Auto Retries

In this, the system retries the delivery of failed messages at different times defined by the user.

While setting up auto-retries, a maximum of 3 retries can be set and we recommend scheduling retries with a minimum 24-hour interval to maximize the chances of successful deliveries.

2. Smart Utility Fallback

In this, for the remaining failed messages, the system sends a utility message that seeks permission from the customer to grant delivery of the failed message. If the customer engages, the marketing message is delivered instantly.


Implement retries and smart fallback for completed broadcasts

While creating the broadcast if you didn't set the retries and smart utility fallback and after the broadcast is completed it has failed messages, you can set retries for the failed messages by following the steps mentioned below,

  1. Go to the Broadcasts and click on the menu [...] button of the required broadcast.

  2. Select Add/Edit Retry

  1. Now, add up to 3 retries followed by Smart Utility Fallback. Click on Save

Discover more about how Smart Utility Fallback works
Example of Utility Fallback