Creating a standard template for WhatsApp
In this guide we will provide steps to create a standard WhatsApp template in QuickReply.ai
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In this guide we will provide steps to create a standard WhatsApp template in QuickReply.ai
Last updated
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Begin by navigating to the templates page. Click on Create WhatsApp Template.
Enter the desired name for your template.
Select the type as Standard.
For category, you can choose between Utility (which is suitable for sending notifications) or Marketing (which is suitable for promotional content)
Choose a language that aligns with the content of the Template Message.
Make sure the content of the Template Message matches the selected language.
The template will be rejected if the content is in a different language or a mixture of languages that includes both the selected language and another.
For example:
If you selected Spanish, but your content is in English, or the content is a mixture of languages containing both Spanish and English -
Your template will be rejected!
After selecting your preferences, click on Create Template
On the template editor page, you will have the option to include an image, document, or video with the template. For this example, select image from the dropdown.
Enter the message you want to send to the users inside the message body, insert emoji, format text (bold, italics, strikethrough, code), and include variables to personalize the template while using it in broadcasts/campaigns/chat.
Please note that once your template is approved, the only component you can edit will be the variables. No other changes can be made.
While it's not mandatory, we recommend including the text "Reply with 'UNSUB' to unsubscribe" in the footer section for ease of unsubscribing.
You can also add buttons that prompt user actions when clicked.
For this example, let's add a website button and a quick reply button. Enter the text that you want to display on the buttons.
There are two types of buttons that you can add to the template.
Call to Action
Quick Reply
Call to Action buttons can be linked to specific actions.
When the "Call" button is clicked, it triggers a phone call action on the user's smartphone dialer.
On the other hand, clicking the "Website" button redirects users to a specific landing page or URL.
Link Tracked Buttons (recommended)
In this type, we track all link clicks that the user does when the template is used in a broadcast/campaign.
The link for the button is to be provided while sending the template to the user.
Dynamic URL
This allows you to secure approval for a URL prefix with a variable, enabling you to modify the landing page URL even after the prefix has been approved.
Note - we do not track link clicks for this button type.
Static URL
Alternatively, you can select the Static URL option from the dropdown menu if you don't plan to change it later.
Remember to add UTM Parameters in the Static Links if you choose this option
You should provide specific and meaningful values for the variables you have added in both the message body, URL, and media
These sample values mustn't be placeholders or meaningless, as using dummy values may result in the rejection of your templates.
Once you have entered the sample values, click on the "Submit" button located at the top right corner.
After submitting the template with the sample values, you can monitor the approval status of that template on the dashboard.
If you want to fetch WhatsApp's latest approval status, simply click "Sync Templates" on the QuickReply.ai platform.
The 'Pending' status is the initial state of the template after you submit it.
It's important to understand that the template approval process is automated by Facebook and may take up to 2 days. In some cases, it might take even longer.
Unfortunately, we don't have any control over the speed of approval or the reasons for rejections.
For instance, if you get the template approved with a Dynamic URL like , you can use any URL starting with the approved prefix, such as:
