QuickReply.ai Official Documentation
  • Introduction
    • QuickReply.ai
  • Getting Started
    • Installation
      • Install QuickReply on Shopify Store
  • Drip Campaigns
    • Drip Campaigns by QuickReply.ai
  • Templates Guide
    • Creating a standard template for WhatsApp
    • Creating a carousel template for WhatsApp
  • Broadcasts Guide
    • Creating a Broadcast
    • Creating a Broadcast using Carousel Template
    • Broadcasts Reports
    • Recover failed messages in a WhatsApp broadcast
      • How does Smart Utility Fallback Work?
  • Click-to-WhatsApp Ads
  • Two-Factor Authentication Guide
  • Uninstallation / Migration
    • Migrating from WhatApp Business API to WhatApp Mobile Apps
  • Customer profies
    • Export Customer Profiles
  • API Documentaion
    • Sync Contacts to CRM API
    • WhatsApp Chat API
    • Send Template API
    • Trigger Drip Campaign API
    • External CRM Integration
    • Fetch Campaign Messages Stats
    • Browse Abandoned Recovery Integrations
  • WhatsApp Green Tick
    • How to get a Green Tick on your WhatsApp number
  • Analytics
    • Order and Revenue Attribution
    • Google Analytics Report
  • Miscellaneous
    • Types of WhatsApp Messages
    • Quality Ratings & Messaging Limits
    • FAQs
    • Account health and blocking
    • What formats of media / image / video or audio are supported on WhatsApp Business API?
  • Segments Guide
    • Customer Segments
      • Customer Segment Filters
  • WhatsApp Display Name & WhatsApp Profile
    • WhatsApp Display Name
  • Customizations
    • Notifications
  • How to
    • Subscribe to push notifications on browser
    • Enable/Disable different notifications for agents
    • Unblock notifications permission
    • Install QuickReply on Mobile
  • Miscellaneous
    • QuickReply.ai - Data privacy and security
  • Message Template Guidelines
  • Video Tutorials on WhatsApp for E-commerce
  • Quality Ratings and Messaging Limits of WhatsApp Business API
  • Phone number requirements, Business Profile & Migration
  • Phone number and profile Messaging Limits FAQs
  • How to enable Facebook Business verification option
  • How to get Facebook Business Manager verified
  • Language Supported
  • Trusted Domains
  • Integration
  • Chat Widget
  • Channels
  • Team
  • How to Collect WhatsApp Business Opt-Ins for your Shopify Store?
  • FAQ Training
  • Keyword Training
  • How to export leads captured on chat by QuickReply.ai?
  • Merge Fields for WhatsApp Campaigns
  • How to send WhatsApp message using REST API - QuickReply.ai
  • How to share Facebook Business Manager Access to QuickReply.ai
  • What are the media file size limits and aspect ratio in WhatsApp Business API?
  • FAQ Training
  • How to integrate Razorpay for COD-to-Prepaid WhatsApp Campaigns?
  • How to integrate CashFree for COD-to-Prepaid WhatsApp Campaigns?
  • How to integrate PayU for COD-to-Prepaid WhatsApp Campaigns?
  • INTEGRATION
    • Social
      • Instagram DM & Messenger
        • Link Facebook page to Instagram account
        • Enable "Allow access to messages" for Instagram DM
    • Analytics
      • Meta Pixel
      • Google Analytics 4 (GA4)
    • CRM
      • HubSpot CRM
      • Zoho CRM
      • LeadSquared CRM
      • Salesforce
        • How to Enable WhatsApp Chat in Salesforce
        • How to Automatically Create Leads from New Chats and Get Notifications in Salesforce
    • CDP
      • MoEngage
  • FLASH RESPONSES
    • Flash Responses
    • Create Flash Response
    • Using Flash Response
  • FAQs
    • FAQ list
      • WhatsApp Messenger
        • "This business is now working to manage this chat", what does this mean?
      • Media
        • How can I send images as an album in WhatsApp Business API?
      • Blocking/ Unblocking
        • Can I reject or block incoming messages to my WhatsApp number on QuickReply.ai?
        • How to block an end-user from sending and receiving messages from your WhatsApp number?
        • Can users block or report WhatsApp Business API number?
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Message Template Guidelines

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Last updated 1 year ago

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Message templates are reviewed daily by a Meta team. You can expect a response within 48 hours, excluding weekends and holidays.

Rejections

If your message template(s) have been rejected, it may have been for one of the following reasons.

Formatting is incorrect

  • Proofread your content for spelling and grammar before submitting it for review. Messages with misspellings or grammatical errors may prompt customers to view these messages as spam or a hoax.

  • Make sure to use variable parameters (e.g., {{1}}, {{2}}, etc.) and that they have the correct number of curly brackets (i.e., 2 on the left side of the number and 2 on the right side).

  • Make sure the parameters are not used with an unknown purpose based on the context. Your template will be rejected if we do not know what goes into a specific parameter —this includes not knowing what media you plan to send in a media message, for example. To avoid this scenario, we strongly recommend that you add a sample.

  • Make sure the language selected matches the content of your message template.

    • If you select Spanish as the message template language but the content is in English, your message template will be rejected.

    • Ensure that your content is in a . A mixture of languages such as "Hinglish" or "Spanglish" will not be approved.

  • If you’re going to submit a message template for testing your API connection, please ensure it’s in the correct format. Any other variation will be rejected.

    • Message template name: test

    • Content: Hello {{1}}

  • Refrain from using a URL shortener for your links (e.g., bit.ly, tinyurl, or goo.gl) because they obscure the intended link destination.

  • The URL domain in your links should belong to your business.

The message template(s) contain content that violates WhatsApp’s Commerce Policy

When you offer goods or services for sale, we consider all messages and media related to your goods or services, including any descriptions, prices, fees, taxes, and/or any required legal disclosures, to constitute transactions. Transactions must comply with the .

The message template(s) contain content that violates WhatsApp’s Business Policy

  • Do not request sensitive identifiers from users. For example, do not ask people to share full-length individual payment card numbers, financial account numbers, National Identification numbers, or other sensitive identifiers. This also includes not requesting documents from users that might contain sensitive identifiers.

  • A survey after an experience is fine, but do not submit a survey or poll to collect unrelated data from users. Example: “Hi, we're interested in knowing how you feel about certain food groups. Do you mind participating in a survey?”

The message template(s) contain potentially abusive or threatening content

Some examples of this include the following:

  • Message templates that threaten customers with a legal course of action will be rejected.

  • Message templates that threaten to add customers to a WhatsApp group with their friends and family to shame them if they don't pay back their loans will be rejected.

supported language
WhatsApp Commerce Policy