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Order and Revenue Attribution
QuickReply.ai uses a standard 72-hours attribution period like Facebook Ads and email marketing platforms such as Klaviyo.
This means that anyone reading, clicking or replying to any message sent from QuickReply.ai on WhatsApp and purchasing within 72 hours would be attributed as a conversion from QuickReply.ai.
There are some scenarios where we are not able to track the conversions
- When users have turned off read receipts on their WhatsApp (When users turn off blue ticks on messages), the read information is not shared by WhatsApp to us. We do not get to know if they have read the message of not
- When users read message on one phone number, but then place the order via another number.
There’s no such thing as 100% “true” marketing attribution.
Before you read further, we urge you to read this blog from Shopify
If you’ve been marketing long enough, you’ll notice that for any given date range, different platforms might provide different values and credit for conversions, depending on the report you look at.
Technically, all of them are “correct.” They just view marketing differently. Here’s a primer on how each one works.
There are multiple attribution models in marketing and none is perfect. Every attribution model helps you understand the campaign performance in a limited view (which is not accurate). But it can help you compare your different campaigns and to understand what works or what not.