QuickReply.ai Official Documentation
  • Introduction
    • QuickReply.ai
  • Getting Started
    • Installation
      • Install QuickReply on Shopify Store
  • Drip Campaigns
    • Drip Campaigns by QuickReply.ai
  • Templates Guide
    • Creating a standard template for WhatsApp
    • Creating a carousel template for WhatsApp
  • Broadcasts Guide
    • Creating a Broadcast
    • Creating a Broadcast using Carousel Template
    • Broadcasts Reports
    • Recover failed messages in a WhatsApp broadcast
      • How does Smart Utility Fallback Work?
  • Click-to-WhatsApp Ads
  • Two-Factor Authentication Guide
  • Uninstallation / Migration
    • Migrating from WhatApp Business API to WhatApp Mobile Apps
  • Customer profies
    • Export Customer Profiles
  • API Documentaion
    • Sync Contacts to CRM API
    • WhatsApp Chat API
    • Send Template API
    • Trigger Drip Campaign API
    • External CRM Integration
    • Fetch Campaign Messages Stats
    • Browse Abandoned Recovery Integrations
  • WhatsApp Green Tick
    • How to get a Green Tick on your WhatsApp number
  • Analytics
    • Order and Revenue Attribution
    • Google Analytics Report
  • Miscellaneous
    • Types of WhatsApp Messages
    • Quality Ratings & Messaging Limits
    • FAQs
    • Account health and blocking
    • What formats of media / image / video or audio are supported on WhatsApp Business API?
  • Segments Guide
    • Customer Segments
      • Customer Segment Filters
  • WhatsApp Display Name & WhatsApp Profile
    • WhatsApp Display Name
  • Customizations
    • Notifications
  • How to
    • Subscribe to push notifications on browser
    • Enable/Disable different notifications for agents
    • Unblock notifications permission
    • Install QuickReply on Mobile
  • Miscellaneous
    • QuickReply.ai - Data privacy and security
  • Message Template Guidelines
  • Video Tutorials on WhatsApp for E-commerce
  • Quality Ratings and Messaging Limits of WhatsApp Business API
  • Phone number requirements, Business Profile & Migration
  • Phone number and profile Messaging Limits FAQs
  • How to enable Facebook Business verification option
  • How to get Facebook Business Manager verified
  • Language Supported
  • Trusted Domains
  • Integration
  • Chat Widget
  • Channels
  • Team
  • How to Collect WhatsApp Business Opt-Ins for your Shopify Store?
  • FAQ Training
  • Keyword Training
  • How to export leads captured on chat by QuickReply.ai?
  • Merge Fields for WhatsApp Campaigns
  • How to send WhatsApp message using REST API - QuickReply.ai
  • How to share Facebook Business Manager Access to QuickReply.ai
  • What are the media file size limits and aspect ratio in WhatsApp Business API?
  • FAQ Training
  • How to integrate Razorpay for COD-to-Prepaid WhatsApp Campaigns?
  • How to integrate CashFree for COD-to-Prepaid WhatsApp Campaigns?
  • How to integrate PayU for COD-to-Prepaid WhatsApp Campaigns?
  • INTEGRATION
    • Social
      • Instagram DM & Messenger
        • Link Facebook page to Instagram account
        • Enable "Allow access to messages" for Instagram DM
    • Analytics
      • Meta Pixel
      • Google Analytics 4 (GA4)
    • CRM
      • HubSpot CRM
      • Zoho CRM
      • LeadSquared CRM
      • Salesforce
        • How to Enable WhatsApp Chat in Salesforce
        • How to Automatically Create Leads from New Chats and Get Notifications in Salesforce
    • CDP
      • MoEngage
  • FLASH RESPONSES
    • Flash Responses
    • Create Flash Response
    • Using Flash Response
  • FAQs
    • FAQ list
      • WhatsApp Messenger
        • "This business is now working to manage this chat", what does this mean?
      • Media
        • How can I send images as an album in WhatsApp Business API?
      • Blocking/ Unblocking
        • Can I reject or block incoming messages to my WhatsApp number on QuickReply.ai?
        • How to block an end-user from sending and receiving messages from your WhatsApp number?
        • Can users block or report WhatsApp Business API number?
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  • How does QuickReply.ai track conversions and attribute revenue generated?
  • Why are QuickReply Analytics not matching with those in Shopify or Google Analytics?

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  1. Analytics

Order and Revenue Attribution

PreviousHow to get a Green Tick on your WhatsApp numberNextGoogle Analytics Report

Last updated 2 years ago

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How does QuickReply.ai track conversions and attribute revenue generated?

QuickReply.ai uses a standard 72-hours attribution period like Facebook Ads and email marketing platforms such as Klaviyo.

This means that anyone reading, clicking or replying to any message sent from QuickReply.ai on WhatsApp and purchasing within 72 hours would be attributed as a conversion from QuickReply.ai.

There are some scenarios where we are not able to track the conversions

  • When users have turned off read receipts on their WhatsApp (When users turn off blue ticks on messages), the read information is not shared by WhatsApp to us. We do not get to know if they have read the message of not

  • When users read message on one phone number, but then place the order via another number.

Why are QuickReply Analytics not matching with those in Shopify or Google Analytics?

Shopify says

There’s no such thing as 100% “true” marketing attribution.

Before you read further, we urge you to read this blog from Shopify

If you’ve been marketing long enough, you’ll notice that for any given date range, different platforms might provide different values and credit for conversions, depending on the report you look at.

When you look directly in Google Ads, Facebook Ads, Google Analytics, or even your , you might notice discrepancies. So what should become your source of truth?

Technically, all of them are “correct.” They just view marketing differently. Here’s a primer on how each one works.

There are multiple attribution models in marketing and none is perfect. Every attribution model helps you understand the campaign performance in a limited view (which is not accurate). But it can help you compare your different campaigns and to understand what works or what not.

Platform
Attribution Criteria

Google Ads

By default, the Google Ads attribution window setting shows actions taken within 30 days of clicking on your ads using last click attribution.

Facebook Ads

Facebook defaults to last click attribution with attribution windows of within 24 hours of viewing your ad and within 28 days of clicking your ad.

Shopify

Shopify will track clickable actions across different paid and unpaid channels. Shopify’s analytics will remove duplicate conversions from all channels and will give credit to the last touchpoint in a conversion journey even if it’s a direct visit to your store.

Klaviyo

For Klaviyo, a conversion occurs when a recipient opens your message and places order in next 5 days.

QuickReply.ai

For QuickReply.ai, a conversion occurs when a recipient read, replied or clicked on WhatsApp message and places order in 3 days of message sent.

Marketing Attribution: Seeing the Customer Journey More Clearly
Shopify reports