A display name should not violate WhatsApp Commerce and Business policies. An example for a store that sells wine glasses:
Accepted: ABC Wine Glasses
Within your company, you may have separate WhatsApp Business accounts for different divisions; only those divisions that are compliant with WhatsApp’s Commerce Policy may have a WhatsApp Business account.
Accurate representation of your business
A display name should represent:
A business or its service, product or department.
A test account or a demo account and it must maintain an association to the business (for example, Fresh Produce Test).
A display name should not be:
An individual's full name
A generic term (e.g., Fashion)
A generic geographic location (for example, New York)
A slogan or a long description
An organization with a government affiliation needs the WhatsApp team's approval.
Consistency with external branding
A display name must have consistent branding with external sources (for example, a company's website or marketing). An example for a product line named "Fresh Produce Cold Pressed Juices":
Accepted: Fresh Produce Cold Pressed Juices (how it is branded on your website)
Not accepted: Fresh Produce Juices (you changed branding by removing "Cold Pressed")
Not accepted: FP Cold Pressed Juices (you added an abbreviation to the company name inconsistent with external branding)
Clear relationship with your business
A display name must have a clear relationship with your business (must be referred on the business's website or external media references). For example:
Accepted: Name of a charity mentioned on a non-profit organisation's website
Not accepted: Name of a charity not mentioned on any external websites
If the relationship between your company and the brand is not obvious, indicate the relationship using “by [company name].”
Accepted: Fruit Snacks by Fresh Produce
Not accepted: Fruit Snacks (Fresh Produce owns the Fruit Snacks brand but their association is not mentioned on any external websites)
If the display name represents a business that the company is working with (if the business is an agency, distributor, partner, or parent company), then the relationship between the business represented in the display name and end-client business must be evident and clear in both parties’ business websites.
For example, if Global Voyager signs up for WhatsApp and wants to use the display name Commercial Air, they must submit links to both websites stating that Commercial Air is a subsidiary of Global Voyager.
Correct formatting, in compliance with the rules set forth below
See the Formatting Guidelines below.