WhatsApp Display Name
The WhatsApp Business display name is your business name that customers see on your WhatsApp Business profile.
Display names should be related to your business and must not violate WhatsApp Commerce and Business policies. In addition, the display name must comply with our display name and formatting guidelines to send messages using the WhatsApp Business Platform or to qualify for the WhatsApp Official Business Account.
This table outlines the guidelines for display names.
Compliance with policies
Within your company, you may have separate WhatsApp Business accounts for different divisions; only those divisions that are compliant with WhatsApp’s Commerce Policy may have a WhatsApp Business account.
Accurate representation of your business
A display name should represent:
A display name should not be:
An organization with a government affiliation needs the WhatsApp team's approval.
Consistency with external branding
A display name must have consistent branding with external sources (for example, a company's website or marketing). An example for a product line named "Fresh Produce Cold Pressed Juices":
Clear relationship with your business
A display name must have a clear relationship with your business (must be referred on the business's website or external media references). For example:
If the relationship between your company and the brand is not obvious, indicate the relationship using “by [company name].”
If the display name represents a business that the company is working with (if the business is an agency, distributor, partner, or parent company), then the relationship between the business represented in the display name and end-client business must be evident and clear in both parties’ business websites.
For example, if Global Voyager signs up for WhatsApp and wants to use the display name Commercial Air, they must submit links to both websites stating that Commercial Air is a subsidiary of Global Voyager.
Correct formatting, in compliance with the rules set forth below
See the Formatting Guidelines below.
This table outlines the guidelines for formatting. It's important to comply with the formatting rules below. If there are formatting errors, your display name will be rejected.
Note: These rules don’t apply if a business or an organization already brands this way. In that case, the display name may incorporate punctuation or capitalization that matches the external branding.
A display name may not be in all capitals, must have grammatically correct capitalization and should match the capitalization used in your business name.
Remember that this display name will be acceptable if the business already brands using all capitals.
Do not change the spacing from the spacing used in your business name.
An example for a business called "Lil'Cupcakes":
Do not add any extra punctuation, emojis or character symbols (such as trademark designations).
Do not add extra words to your company or brand name unless the words indicate:
If you add permitted words, the first letter of the word must be capitalized.
A display name must contain a minimum of 3 characters.
An example for a business, “KT Sir”:
A display name may not be in URL format.
Not accepted: FreshProduce.com