WhatsApp Display Name
The WhatsApp Business display name is your business name that customers see on your WhatsApp Business profile.
Display names should be related to your business and must not violate WhatsApp Commerce and Business policies. In addition, the display name must comply with our display name and formatting guidelines to send messages using the WhatsApp Business Platform or to qualify for the WhatsApp Official Business Account.
Display Name & Formatting Guideline
This table outlines the guidelines for display names.
Formatting guideline
This table outlines the guidelines for formatting. It's important to comply with the formatting rules below. If there are formatting errors, your display name will be rejected.
Note: These rules don’t apply if a business or an organization already brands this way. In that case, the display name may incorporate punctuation or capitalization that matches the external branding.
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