WhatsApp Display Name

The WhatsApp Business display name is your business name that customers see on your WhatsApp Business profile.

Display names should be related to your business and must not violate WhatsApp Commerce and Business policies. In addition, the display name must comply with our display name and formatting guidelines to send messages using the WhatsApp Business Platform or to qualify for the WhatsApp Official Business Account.

Display Name & Formatting Guideline

This table outlines the guidelines for display names.


Compliance with policies

A display name should not violate WhatsApp Commerce and Business policies. An example for a store that sells wine glasses:

  • Accepted: ABC Wine Glasses

  • Not accepted: ABC Wine

Within your company, you may have separate WhatsApp Business accounts for different divisions; only those divisions that are compliant with WhatsApp’s Commerce Policy may have a WhatsApp Business account.

Accurate representation of your business

A display name should represent:

  • A business or its service, product or department.

  • A test account or a demo account and it must maintain an association to the business (for example, Fresh Produce Test).

A display name should not be:

  • An individual's full name

  • A generic term (e.g., Fashion)

  • A generic geographic location (for example, New York)

  • A slogan or a long description

An organization with a government affiliation needs the WhatsApp team's approval.

Consistency with external branding

A display name must have consistent branding with external sources (for example, a company's website or marketing). An example for a product line named "Fresh Produce Cold Pressed Juices":

  • Accepted: Fresh Produce Cold Pressed Juices (how it is branded on your website)

  • Not accepted: Fresh Produce Juices (you changed branding by removing "Cold Pressed")

  • Not accepted: FP Cold Pressed Juices (you added an abbreviation to the company name inconsistent with external branding)

Clear relationship with your business

A display name must have a clear relationship with your business (must be referred on the business's website or external media references). For example:

  • Accepted: Name of a charity mentioned on a non-profit organisation's website

  • Not accepted: Name of a charity not mentioned on any external websites

If the relationship between your company and the brand is not obvious, indicate the relationship using “by [company name].”

  • Accepted: Fruit Snacks by Fresh Produce

  • Not accepted: Fruit Snacks (Fresh Produce owns the Fruit Snacks brand but their association is not mentioned on any external websites)

If the display name represents a business that the company is working with (if the business is an agency, distributor, partner, or parent company), then the relationship between the business represented in the display name and end-client business must be evident and clear in both parties’ business websites.

For example, if Global Voyager signs up for WhatsApp and wants to use the display name Commercial Air, they must submit links to both websites stating that Commercial Air is a subsidiary of Global Voyager.

Correct formatting, in compliance with the rules set forth below

See the Formatting Guidelines below.

Formatting guideline

This table outlines the guidelines for formatting. It's important to comply with the formatting rules below. If there are formatting errors, your display name will be rejected.

Note: These rules don’t apply if a business or an organization already brands this way. In that case, the display name may incorporate punctuation or capitalization that matches the external branding.

Formatting RuleExamples

A display name may not be in all capitals, must have grammatically correct capitalization and should match the capitalization used in your business name.

  • Accepted: New City Computers

  • Not accepted: NEW CITY COMPUTERS

Remember that this display name will be acceptable if the business already brands using all capitals.

Do not change the spacing from the spacing used in your business name.

An example for a business called "Lil'Cupcakes":

  • Accepted: Lil'Cupcakes

  • Not accepted: Lil' Cupcakes (a space has been added between "Lil’" and "Cupcakes" when the external business name does not contain one)

Do not add any extra punctuation, emojis or character symbols (such as trademark designations).

  • Not accepted: @New City Computers

  • Not accepted: New City Computers™

Do not add extra words to your company or brand name unless the words indicate:

  • Country or region

  • Department or function

  • “Test” or “Demo” accounts

  • Accepted: Fresh Produce Mexico

  • Accepted: Fresh Produce Customer Support

  • Not accepted: Fresh Produce Official Account

If you add permitted words, the first letter of the word must be capitalized.

  • Accepted: Fresh Produce Test

  • Not accepted: Fresh Produce demo

A display name must contain a minimum of 3 characters.

An example for a business, “KT Sir”:

  • Accepted: KT Sir

  • Not accepted: KT

A display name may not be in URL format.

Not accepted: FreshProduce.com

Last updated