# Abandoned Cart Recovery

## Best Practices for running an abandoned cart recovery campaign

**What to do:**

* Run **drip campaigns** with a mix of reminders, benefits, and incentives.
* **Segment messaging** by user type.

**How to do:**

1. **10 mins later**: Friendly reminder with cart summary.
2. **3 hours later**: Share product USPs or customer reviews.
3. **12 hours later**: Introduce a **discount or incentive**.
4. **36–48 hours later**: Ask for **feedback** on why they didn’t check out.

**Why this works:**

* Gradual persuasion helps in hesitant buying scenarios.
* Personalized hooks for new and returning users increase chances of recovery.

## Sample templates for an abandoned cart recovery campaign

![Casual Reminder](https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-426ffe07876e7ecd7028a0985e87ba5e3495ae8c%2F1.jpg?alt=media) ![Brand's USP](https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-148b2fb3224a3881be998c3587fddea2d4001ba9%2F2.jpg?alt=media) ![First Discount](https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-2bc92bacd8e0d27d1c99ed8192b51f6e76ec7a8c%2F3.jpg?alt=media) ![Second Discount (with Validity)](https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-e614c5f26306a88c39fe6cdcea0ba8945fb3f4e2%2F4.jpg?alt=media) ![Feedback cum Reminder](https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-11f79237541ab2044bd57b67a074d51f7142ca00%2F5.jpg?alt=media)