# Abandoned Cart Recovery

## Best Practices for running an abandoned cart recovery campaign

**What to do:**

* Run **drip campaigns** with a mix of reminders, benefits, and incentives.
* **Segment messaging** by user type.

**How to do:**

1. **10 mins later**: Friendly reminder with cart summary.
2. **3 hours later**: Share product USPs or customer reviews.
3. **12 hours later**: Introduce a **discount or incentive**.
4. **36–48 hours later**: Ask for **feedback** on why they didn’t check out.

**Why this works:**

* Gradual persuasion helps in hesitant buying scenarios.
* Personalized hooks for new and returning users increase chances of recovery.

## Sample templates for an abandoned cart recovery campaign

![Casual Reminder](/files/WA8YQDtaGNIsrI51dhZx) ![Brand's USP](/files/7rn1l912MYrnEZimPyvr) ![First Discount](/files/Oo2l8QmgcvI8PGgHkytV) ![Second Discount (with Validity)](/files/Vk1Uz1GPsmyDWImYlRQS) ![Feedback cum Reminder](/files/5C5TEZb2yIrU7A9TlhnV)


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