Abandoned Cart Recovery
Best Practices for running an abandoned cart recovery campaign
What to do:
Run drip campaigns with a mix of reminders, benefits, and incentives.
Segment messaging by user type.
How to do:
10 mins later: Friendly reminder with cart summary.
3 hours later: Share product USPs or customer reviews.
12 hours later: Introduce a discount or incentive.
36–48 hours later: Ask for feedback on why they didn’t check out.
Why this works:
Gradual persuasion helps in hesitant buying scenarios.
Personalized hooks for new and returning users increase chances of recovery.
Sample templates for an abandoned cart recovery campaign
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