# Product Browsing Recovery
## Best Practices for running a product browse recovery campaign
**What to do:**
* Use **multi-step nudges** instead of one-off reminders.
* **Personalize** based on user type (new vs returning).
* Include **social proof**, product quality assurance, and **feedback capture**.
**How to do:**
1. **15 mins later**: Reminder about the browsed product with **testimonials** or user reviews.
2. **4 hours later**: Highlight **product quality, hygiene**, or brand trust—especially for new users.
3. **24 hours later**: Send a **limited-time discount offer**.
4. **48–72 hours later**: Request **feedback** on why they didn’t purchase.
**Why this works:**
* Keeps the product top-of-mind.
* Supports high AOV users who need more time.
* Helps low AOV products stay competitive.
* Feedback aids in better segmentation and future targeting.
## Sample templates for a product browse recovery campaign
15 mins later
4 hours later
24 hours later
48–72 hours later
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