# Product Browsing Recovery

## Best Practices for running a product browse recovery campaign

**What to do:**

* Use **multi-step nudges** instead of one-off reminders.
* **Personalize** based on user type (new vs returning).
* Include **social proof**, product quality assurance, and **feedback capture**.

**How to do:**

1. **15 mins later**: Reminder about the browsed product with **testimonials** or user reviews.
2. **4 hours later**: Highlight **product quality, hygiene**, or brand trust—especially for new users.
3. **24 hours later**: Send a **limited-time discount offer**.
4. **48–72 hours later**: Request **feedback** on why they didn’t purchase.

**Why this works:**

* Keeps the product top-of-mind.
* Supports high AOV users who need more time.
* Helps low AOV products stay competitive.
* Feedback aids in better segmentation and future targeting.

## Sample templates for a product browse recovery campaign

<div><figure><img src="https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-22f31a0362b5167e293d822795309e59f53ed701%2FProduct%20Browsing%20Recovery%201%20(1).png?alt=media" alt=""><figcaption><p><strong>15 mins later</strong></p></figcaption></figure> <figure><img src="https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-1558889a5e7ffc1e0342f5b1d3494a6ab8736c11%2FProduct%20Browsing%20Recovery%202%20(1).png?alt=media" alt=""><figcaption><p><strong>4 hours later</strong></p></figcaption></figure> <figure><img src="https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-a731f9d9edf54037e70d3b724abe52d42ee1b056%2FProduct%20Browsing%20Recovery%204.png?alt=media" alt=""><figcaption><p><strong>24 hours later</strong></p></figcaption></figure> <figure><img src="https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-826299053e71a7d3c93dc268591b480d6bb49aca%2FProduct%20Browsing%20Recovery%205.png?alt=media" alt=""><figcaption><p><strong>48–72 hours later</strong></p></figcaption></figure></div>