> For the complete documentation index, see [llms.txt](https://docs.quickreply.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.quickreply.ai/overview/concepts.md).

# Concepts

- [Chatbot Creation Best Practices](https://docs.quickreply.ai/overview/concepts/chatbot-creation-best-practices.md): How to Think While Designing a Chatbot
- [Revenue & Orders Attribution](https://docs.quickreply.ai/overview/concepts/shopify-revenue-order-attribution.md): How QuickReply.ai tracks orders and attributes revenue across WhatsApp, RCS, and SMS.