# COD to Prepaid

## Best Practices for running a COD to prepaid campaign

**What to do:**

* Offer **discounts or incentives** to convert COD to prepaid.
* Keep **COD as a fallback option**.

**How to do:**

1. **2 hours after order**: Explain benefits of prepaid (faster shipping, better service).
2. **12–18 hours later**: Send discount offer (flat/percent based on AOV).
3. **Optional**: Let users retain COD if not ready to convert.

**Why this works:**

* Encourages prepaid adoption.
* Builds trust by not forcing the switch.

## Sample templates for a COD to prepaid campaign

![2 hours after order](https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-b81fc8652474410267a22900b1c95a3fd56766a7%2FFrame%201000004304.png?alt=media) ![12–18 hours later](https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-3e7abec12655f83ff39cabc0ee122a7de768eadb%2FFrame%201000004305.png?alt=media)