# COD to Prepaid

## Best Practices for running a COD to prepaid campaign

**What to do:**

* Offer **discounts or incentives** to convert COD to prepaid.
* Keep **COD as a fallback option**.

**How to do:**

1. **2 hours after order**: Explain benefits of prepaid (faster shipping, better service).
2. **12–18 hours later**: Send discount offer (flat/percent based on AOV).
3. **Optional**: Let users retain COD if not ready to convert.

**Why this works:**

* Encourages prepaid adoption.
* Builds trust by not forcing the switch.

## Sample templates for a COD to prepaid campaign

![2 hours after order](/files/5XdXG1Qnyd9QCsMISM4l) ![12–18 hours later](/files/64CtG8BedTChVuGIkAC0)


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