PricingCase Studies

How to Create a WhatsApp Template (Standard layout)?

Steps

  1. Begin by navigating to the templates page. Click on Create WhatsApp Template.

  2. Enter template name

  3. Choose type - Select the type as Standard.

  4. Choose category For category, you can choose between Utility (which is suitable for sending notifications) or Marketing (which is suitable for promotional content)

    Note: For Promotional Broadcasts, the Marketing category is the most appropriate.

  5. Choose language Choose a language that aligns with the content of the Template Message. Make sure the content of the Template Message matches the selected language. The template will be rejected if the content is in a different language or a mixture of languages that includes both the selected language and another.

    For example:

    If you selected Spanish, but your content is in English, or the content is a mixture of languages containing both Spanish and English, your template might get rejected.

  6. After selecting your preferences, click on Create Template

  7. Add media header - On the template editor page, you will have the option to include an image, document, or video with the template. For this example, select image from the dropdown.

  8. Enter message body - Enter the message you want to send to the users inside the message body, insert emoji, format text (bold, italics, strikethrough, code), and include variables to personalize the template while using it in broadcasts/campaigns/chat. To add dynamic data to personalize template messages click on "+ Add Variable" when filling message body.

  9. Add footer text - While it's not mandatory, we recommend including the text "Reply with 'UNSUB' to unsubscribe" in the footer section for ease of unsubscribing.

  10. Add buttons - You can also add buttons that prompt user actions when clicked.

    1. You can add upto 10 buttons (CTAs or QuickReply).

    2. You can add a maximum of 2 Website and 1 Call button in a standard template.

  11. Click on Next and you will be asked to provide sample values. Add the sample values for text, media etc.

    You should provide specific and meaningful values for the variables you have added in both the message body, URL or media.

    These sample values mustn't be placeholders or meaningless, as using dummy values may result in the rejection of your templates.

  12. Click on Submit to submit the WhatsApp Template to Meta for Approval.

  13. Once submitted, the Template will be applied and will appear in the list in Pending status.

  14. You can check the approval status later on the broadcasts panel. Usually, Template Approval is quick, but sometimes it can take 1-2 days too.

  15. Template statuses are auto-synced at a set interval. To get the latest status early, Sync Templates and check the latest status.

Call to Action Buttons

Call-to-action buttons can be linked to specific actions.

You can add a maximum of 2 Website and 1 Call button in a standard template.

Call CTA button

When the "Call" button is clicked, it triggers a phone call action on the user's smartphone dialer.

Website CTA button

On the other hand, clicking the "Website" button redirects users to a specific landing page or URL.

Choosing the website button type

  • Link Tracked Buttons (recommended)

    • In this type, we track all link clicks that the user does when the template is used in a broadcast/campaign.

    • The link for the button is to be provided while sending the template to the user.

  • Dynamic URL

    • This allows you to secure approval for a URL prefix with a variable, enabling you to modify the landing page URL even after the prefix has been approved.

    • Note - we do not track link clicks for this button type.

For instance, if you get the template approved with a Dynamic URL like https://www.quickreply.ai/,

you can use any URL starting with the approved prefix, such as:

https://www.quickreply.ai/whatsapp-templates

https://www.quickreply.ai/case-studies

https://www.quickreply.ai/blog

  • Static URL

    • Alternatively, you can select the Static URL option from the dropdown menu if you don't plan to change it later.

    • Remember to add UTM Parameters in the Static Links if you choose this option

Quick Reply Buttons

The are predefined response options that appear as clickable buttons within a WhatsApp message. They allow users to respond instantly without typing, making conversations faster and more interactive.

Up to 10 quick reply buttons can be added in a single WhatsApp template.

PreviousCreate TemplatesNextHow to Create a WhatsApp Template (Carousel layout)?

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