Product Browsing Recovery

Best Practices for running a product browse recovery campaign

What to do:

• Use multi-step nudges instead of one-off reminders.

• Personalize based on user type (new vs returning).

• Include social proof, product quality assurance, and feedback capture.

How to do:

1. 15 mins later: Reminder about the browsed product with testimonials or user reviews.

2. 4 hours later: Highlight product quality, hygiene, or brand trust—especially for new users.

3. 24 hours later: Send a limited-time discount offer.

4. 48–72 hours later: Request feedback on why they didn’t purchase.

Why this works:

• Keeps the product top-of-mind.

• Supports high AOV users who need more time.

• Helps low AOV products stay competitive.

• Feedback aids in better segmentation and future targeting.

Sample templates for a product browse recovery campaign