Abandoned Cart Recovery

Best Practices for running an abandoned cart recovery campaign

What to do:

• Run drip campaigns with a mix of reminders, benefits, and incentives.

• Segment messaging by user type.

How to do:

1. 10 mins later: Friendly reminder with cart summary.

2. 3 hours later: Share product USPs or customer reviews.

3. 12 hours later: Introduce a discount or incentive.

4. 36–48 hours later: Ask for feedback on why they didn’t check out.

Why this works:

• Gradual persuasion helps in hesitant buying scenarios.

• Personalized hooks for new and returning users increase chances of recovery.

Sample templates for an abandoned cart recovery campaign

Casual Reminder

Brand's USP

First Discount

Second Discount (with Validity)

Feedback cum Reminder