Abandoned Cart Recovery

Best Practices for running an abandoned cart recovery campaign

What to do:

• Run drip campaigns with a mix of reminders, benefits, and incentives.

• Segment messaging by user type.

How to do:

1. 10 mins later: Friendly reminder with cart summary.

2. 3 hours later: Share product USPs or customer reviews.

3. 12 hours later: Introduce a discount or incentive.

4. 36–48 hours later: Ask for feedback on why they didn’t check out.

Why this works:

• Gradual persuasion helps in hesitant buying scenarios.

• Personalized hooks for new and returning users increase chances of recovery.

Sample templates for an abandoned cart recovery campaign