Broadcast Reports & Statistics

Once a WhatsApp broadcast is sent, QuickReply provides detailed reports and statistics to help businesses monitor the performance and effectiveness of their campaigns. These insights allow businesses to optimize future broadcasts and improve customer engagement.

Overview of Broadcast Delivery

To access the performance overview of your broadcast messages:

Navigate to the Broadcast Dashboard:

• In the QuickReply app, go to the Broadcasts tab.

• You will see a list of your broadcast campaigns, each showing key performance metrics.

What to Look For:

• Broadcast Name: Displays the name of the broadcast (e.g., "Payday campaign for April").

• Status Indicator: A color-coded status button that indicates the current status of the broadcast. For example, a green “Completed” status means the broadcast has finished sending, while other colors may indicate draft, scheduled, running, paused, or aborted states.

• Delivery Metrics: The donut charts represent the different stages of delivery i.e., Processed, Delivered, Read, Skipped, and Failed.

  • Processed - shows the total number of messages sent

  • Delivered - how many messages were successfully delivered

  • Read - how many recipients opened the message

  • Skipped - indicates messages that were skipped during sending due to applied rules

  • Failed - how many messages failed to deliver

Why It’s Useful: The Broadcast Delivery Overview gives you a snapshot of how your broadcast is performing in real-time. It helps you track key metrics such as delivery success, open rates, and failures, allowing you to act quickly if issues arise (e.g., delivery failures or message skips). The color-coded indicators make it easy to understand the campaign’s status at a glance.

Performance of Broadcast Retries and Smart Utility Fallback

When you're in the Broadcast Dashboard, click on the dropdown available at the right-most side of the listed broadcasts to see the performance of auto-retries and smart utility fallback.

For each retry and fallback attempt, you will see:

• The status and the completion bar that indicate the progress of message delivery

• Number of Delivered and Failed messages

• Percentage of successful deliveries. A 100% completion rate for each retry means that all the messages were successfully delivered in that retry attempt.

Why It’s Useful: This feature helps you track the recovery progress of failed messages. It gives you insights into how successful your retries and fallback strategies are in ensuring message delivery, even if the first attempt fails.

Complete Broadcast Report

The Details section provides a comprehensive, granular report for each broadcast. To access it:

Access the Details Section

• After selecting a specific broadcast, click on the Details button available within the broadcast overview.

• This will show you a deeper breakdown of your broadcast’s performance.

Essential KPIs (Key Performance Indicators)

• These KPIs track the effectiveness of your broadcast. It includes:

  • Spent

  • Orders (only for Shopify-integrated companies)

  • Revenue (only for Shopify-integrated companies)

  • ROI (only for Shopify-integrated companies)

  • Link Clicks

  • Button Clicks

  • Replies

  • Unique Engagements

  • Conversions

Funnel and Message Delivery Status

This section shows how recipients moved through the broadcast funnel. For example, how many received the message, how many opened it, and how many engaged.

Message Failure and Skipped Reason

If a message fails to be delivered or gets skipped, this section provides the reason, such as invalid numbers, unsubscribed users, network issues, or non-engaging contact for the last 15 days.

Why it’s Useful: The Details section allows you to deep dive into your broadcast performance, helping you understand exactly what went right and where improvements can be made.

Download Reports

QuickReply offers several report formats that you can download to further analyze your broadcasts. Here's how to access and download each report type:

Go to the Broadcast Dashboard:

• In the Broadcasts tab of QuickReply, select the broadcast you want to analyze.

• Click on the Download button on the top right and choose a report type from the available formats as given below.

Excel Report

• The Excel Report provides a comprehensive view of the entire broadcast performance.

• It includes detailed information such as customer attributes, message delivery status, replies, clicks, and much more.

• This is ideal for analyzing customer engagement and understanding how your broadcast performed at a granular level.

Order Report (for Shopify-integrated companies):

• Shopify users can access this specialized report, which shows order-related KPIs from customers who placed an order after receiving the broadcast.

• KPIs in this report include:

  • Order ID

  • Order Number

  • Order Amount

  • Order Current Amount

  • Customer Name

  • Phone Number

  • Message Time

  • Order Time

  • Read Status

  • Link Click

  • Reply Count

  • Button Click Count

• This is particularly useful for tracking the ROI of your broadcast campaigns and measuring sales conversion.

Contact Report:

• The Contact Report includes the names, phone numbers, and other details of all the recipients included in the broadcast.

• This is very similar to the recipient list that you would have uploaded to run the broadcast.

• It helps you track and cross-check the recipients to ensure no contacts are missed and that all customer data is accounted for.

Why it’s Useful:

• The ability to download these reports enables businesses to analyze their broadcast performance in detail, segment data for future campaigns, and track the effectiveness of broadcasts in driving sales and engagement.