Overview

What is a WhatsApp Broadcast?

A WhatsApp Broadcast enables businesses to send bulk messages to customers, leads, or subscribers without creating a group chat. Each recipient receives the message individually, allowing businesses to communicate at scale while maintaining privacy.

Use Cases for WhatsApp Broadcasts

WhatsApp Broadcasts are widely used for:

• Marketing & Promotions – Send special offers, discounts, and new product launches.

• Customer Engagement – Notify customers about order updates, event reminders, and loyalty rewards.

• Transactional Messages – Share invoices, order confirmations, or shipping notifications.

• Re-engagement & Retargeting – Follow up with inactive customers to reignite interest.

• Survey & Feedback Collection – Conduct polls or request customer reviews.

• Share Milestones and Achievements – Use the communication opportunity to make customers a part of your growth journey.

Benefits of WhatsApp Broadcasts

• High Open Rates – WhatsApp messages have an open rate of 98%, significantly higher than emails.

• Personalized Messaging – Messages feel like one-to-one communication, reaching the right person at the right time.

• Rich Media Support – Send images, videos, PDFs, and buttons to enhance user interaction.

• Automation & Smart Filtering – Target specific audiences with QuickReply’s Smart Audience Filtering.

• Seamless CRM Integration – Sync with Shopify, customer attributes, and past interactions.

Why Use QuickReply’s WhatsApp Broadcasts?

QuickReply offers advanced broadcasting capabilities that set it apart from competitors:

Smart Audience Filtering

Precisely target users based on behavior, purchase history, and engagement levels.

2-Way Engagement with Bots

Automate replies for customer responses using chatbots.

Smart Utility Fallback for Failed Messages

Automatically retry messages with alternative content if the original fails.

Real-Time Performance Tracking

Detailed broadcast analytics to measure engagement and optimize campaigns.

UTM Parameter Tracking

Add UTM tags to measure campaign performance in analytics tools.

Now let's get started with creating a broadcast!