COD to Prepaid

Best Practices for running a COD to prepaid campaign

What to do:

• Offer discounts or incentives to convert COD to prepaid.

• Keep COD as a fallback option.

How to do:

1. 2 hours after order: Explain benefits of prepaid (faster shipping, better service).

2. 12–18 hours later: Send discount offer (flat/percent based on AOV).

3. Optional: Let users retain COD if not ready to convert.

Why this works:

• Encourages prepaid adoption.

• Builds trust by not forcing the switch.

Sample templates for a COD to prepaid campaign

2 hours after order

12–18 hours later