Standard Template

Understanding Standard Templates

A Standard Template is a single-message template that can include various interactive elements such as text, images, buttons, and even quick replies. These templates allow businesses to send personalized messages that maintain compliance with Meta's guidelines while ensuring efficiency in communication.

Use Cases

• Order Confirmations: “Your order #12345 has been successfully placed and is being processed.”

• Shipping Updates: “Your order is out for delivery and will arrive within 2-3 business days.”

• Promotions: “Get 15% off your next purchase with code SAVE15!”

Message Types Supported

• Text

• Images

• Videos

• Documents

Limitations & Considerations

• One message only: Unlike carousel templates, Standard templates are designed for single messages, which means that they do not include multiple pieces of media like a carousel.

• No multi-card support: These templates can’t send multiple media files within the same message as carousels do, limiting their use in scenarios that require showcasing multiple items.

• Pre-approval requirement: Just like all other templates, Standard Templates need to be pre-approved by Meta.

How to Create a Standard Template?

Navigate to the Templates page

Begin by navigating to the templates page. Click on Create WhatsApp Template.

Enter template name

Enter the desired name for your template.

Choose type

Select the type as Standard.

Choose category

For category, you can choose between Utility (which is suitable for sending notifications) or Marketing (which is suitable for promotional content)

Choose language

Choose a language that aligns with the content of the Template Message.

Make sure the content of the Template Message matches the selected language.

The template will be rejected if the content is in a different language or a mixture of languages that includes both the selected language and another.

For example:

If you selected Spanish, but your content is in English, or the content is a mixture of languages containing both Spanish and English -

After selecting your preferences, click on Create Template

Add media header

On the template editor page, you will have the option to include an image, document, or video with the template. For this example, select image from the dropdown.

Enter message body

Enter the message you want to send to the users inside the message body, insert emoji, format text (bold, italics, strikethrough, code), and include variables to personalize the template while using it in broadcasts/campaigns/chat. To add dynamic data to personalize template messages click on "+ Add Variable" when filling message body.

Add footer text

While it's not mandatory, we recommend including the text "Reply with 'UNSUB' to unsubscribe" in the footer section for ease of unsubscribing.

Add buttons

You can also add buttons that prompt user actions when clicked.

For this example, let's add a website button and a quick reply button. Enter the text that you want to display on the buttons.

There are two types of buttons that you can add to the template.

Call to Action Buttons

Call-to-action buttons can be linked to specific actions.

You can add a maximum of 2 Website and 1 Call button in a standard template.

Call CTA button

When the "Call" button is clicked, it triggers a phone call action on the user's smartphone dialer.

Website CTA button

On the other hand, clicking the "Website" button redirects users to a specific landing page or URL.

Choosing the website button type

• Link Tracked Buttons (recommended)

  • In this type, we track all link clicks that the user does when the template is used in a broadcast/campaign.

  • The link for the button is to be provided while sending the template to the user.

• Dynamic URL

  • This allows you to secure approval for a URL prefix with a variable, enabling you to modify the landing page URL even after the prefix has been approved.

  • Note - we do not track link clicks for this button type.

  

For instance, if you get the template approved with a Dynamic URL like https://www.quickreply.ai/,

you can use any URL starting with the approved prefix, such as:

https://www.quickreply.ai/whatsapp-templates

https://www.quickreply.ai/case-studies

https://www.quickreply.ai/blog

• Static URL

  • Alternatively, you can select the Static URL option from the dropdown menu if you don't plan to change it later.

  • Remember to add UTM Parameters in the Static Links if you choose this option

Quick Reply Buttons

The are predefined response options that appear as clickable buttons within a WhatsApp message. They allow users to respond instantly without typing, making conversations faster and more interactive.

Up to 10 quick reply buttons can be added in a single WhatsApp template.

After 2 interactive buttons (irrespective of call-to-action or quick reply), the rest of the buttons are converted into a list and can be viewed through the See All Options button.

Provide sample values for variables

You should provide specific and meaningful values for the variables you have added in both the message body, URL, and media

These sample values mustn't be placeholders or meaningless, as using dummy values may result in the rejection of your templates.

Once you have entered the sample values, click on the "Submit" button located at the top right corner.

Checking Approval Status and Handling Rejections

After submitting the template with the sample values, you can monitor the approval status of that template on the dashboard.

If you want to fetch WhatsApp's latest approval status, simply click "Sync Templates" on the QuickReply.ai platform.

The 'Pending' status is the initial state of the template after you submit it.