Utility Template

A Utility Template provides essential, non-promotional messages related to customer service or transactional processes. These templates are used to provide information or updates about services, orders, or appointments, such as order confirmations, shipping notifications, or account reminders.

Use Cases

• Order Updates: "Your order #12345 has been shipped and is expected to arrive in 3 days."

• Appointment Reminders: "Your appointment with [Business Name] is confirmed for [Date]."

• Shipping Notifications: "Your package is out for delivery and should arrive soon."

Message Types Supported

• Text

• Images (typically for product or service-related visual content)

• Buttons (e.g., Call-to-Action for customer action)

Limitations & Considerations

• Risk of Misuse: Utility templates are intended for essential, transactional messages. Sending marketing or promotional content within a utility template can lead to Meta policy violations and potential blocking of your number.

• No Multi-Card Support: Like the Standard Template, Utility Templates are for single message formats. They cannot support carousel-style multi-media presentations.

• Pre-approval Requirement: Utility templates must be approved, but they are typically easier to get approved compared to marketing templates, as they contain essential customer-facing information.