Apply for Blue Tick (Verfied Badge)

Is Your Business Eligible for Blue Tick?

A couple of prerequisites are needed to get a verified WhatsApp blue tick.

1. The first thing you need to get a WhatsApp blue tick is a WhatsApp API Account

2. You should have a verified Facebook Business Manager

3. Your display name should be approved

4. You will need to enable 2-step authentication

5. You must be a reputable and legitimate brand

It’s important to note that not all industries and brands can get a WhatsApp blue tick.

Certain industries cannot apply for either a WhatsApp blue tick or a WhatsApp Business API. WhatsApp rejects their applications almost immediately.

These are some of the industries that are not eligible for the WhatsApp blue tick verification:

• Alcohol Companies/ Brands

• Adult Products/ Services

• Dating Services

• Weapons and Ammo Business

• Drugs and Tobacco Businesses

• Gambling Services

• Cryptocurrencies

• Medical and Healthcare Products

You can find the complete list of ineligible industries through the prohibited and restricted content list in Meta's Commerce Policy.

How to Verify Your WhatsApp Account & Get a Blue Tick?

Now that we know what you need to get a blue tick on WhatsApp, let’s get down to how you can get verified. You can request verification of your business account from Facebook Business Manager by following the instructions below.

Step 1 – Go to the Phone Numbers page

Open the Phone Numbers page on your WhatsApp Manager. You might need to choose the correct business account in case you have multiple accounts. See to it that you choose the right one to proceed to the Phone Numbers page.

Once you are on this page, click on the settings icon next to your phone number.

Step 2 – Navigate to the Profile page

Once you are on the “Phone number settings” page, click on the Profile tab. On this page, click on the Submit request button after you have filled in all the required details.

If the “Submit request” button is disabled, there might be a few steps that you might have missed out on or failed to update. Complete filling in those details and make sure nothing is left out before coming back to this page and continuing the application process.

Step 3 – Submit Request for Blue Tick Verification

When you click the Submit request button, a pop-up will appear requesting you to fill out some additional details. These include:

1. Business website: This section displays your business website URL that you added earlier during your WhatsApp Business API. Ensure that the URL displayed directs to your business website and not any random URL from Instagram, Facebook, or other third-party websites. In case you need to edit this section, you need to do it from your Business info settings page since you won’t be able to do it from here.

2. Country of operation: Enter the country in which your business is located and registered or where you operate primarily.

3. Primary language: Enter the primary language that you will be using to communicate with your customers.

4. Parent company: If the name of your company is different from that of the brand name that is displayed to your audience, then enter the name of your company here and not the brand name that is displayed to your customers.

5. Support links: Under this field, add 3-4 links to articles, blog posts, or independent reviews that talk about your brand and showcase that your brand is well-known and recognized by customers. Your business website, social media handles, self-published and paid or promotional content must be strictly avoided.

After you have filled in all these fields, hit the “Submit” button to submit your application. After submission, your application is reviewed by WhatsApp officials and needs to be approved by them for your application to be accepted, so that you get that pretty and alluring blue tick for your business.

Note that the approval is subject to WhatsApp’s discretion, mainly based on your brand’s popularity and media presence.

Another thing to keep in mind is that once your application gets rejected for any reason, you can reapply only after 30 days, so make sure that you keenly fill out all the details and attentively follow the instructions above and double-check everything before you hit that submit button.