Concepts

Messaging Window & Response Time

Similar to WhatsApp, Meta enforces a 24-hour messaging window for businesses to respond to customer-initiated messages. After 24 hours, the window closes and you can no longer initiate messages to the customer.

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Automation & Quick Replies

Businesses can set up automated responses for frequently asked questions and use quick replies to improve response efficiency.

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Message Types & Media Support

Instagram and Facebook support various message formats, including:

• Text messages

• Images & videos

• Carousel posts

• Quick reply buttons

• Story mentions & responses

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Instagram Story Interactions

Customers can initiate conversations by responding to Instagram Stories, providing a great way for businesses to engage with their audience.

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Pricing & Limits

Unlike WhatsApp, Instagram, and Messenger do not have conversation-based pricing, but businesses should adhere to Meta’s fair usage policies to avoid limitations on messaging.