Concepts
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Similar to WhatsApp, Meta enforces a 24-hour messaging window for businesses to respond to customer-initiated messages. After 24 hours, the window closes and you can no longer initiate messages to the customer.
Businesses can set up automated responses for frequently asked questions and use quick replies to improve response efficiency.
Instagram and Facebook support various message formats, including:
Text messages
Images & videos
Carousel posts
Quick reply buttons
Story mentions & responses
Customers can initiate conversations by responding to Instagram Stories, providing a great way for businesses to engage with their audience.
Unlike WhatsApp, Instagram, and Messenger do not have conversation-based pricing, but businesses should adhere to Meta’s fair usage policies to avoid limitations on messaging.
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