Reactivation Campaigns

Best Practices for running reactivation campaigns

What to do:

• Segment inactive leads.

• Nudge based on inactivity length.

How to do:

1. 30 days: Friendly nudge with value reminder.

2. 60 days: Incentive to re-engage.

3. 90 days: Last-chance or FOMO campaign.

Why this works:

• Reclaim dormant users.

• Adds long-tail ROI to lead acquisition.

Best Practices for running reactivation campaigns

30 days

60 days

90 days