Lead Nurturing Sequences

Best Practices for running lead nurturing sequences

What to do:

• Tailor nudges by lead stage.

• Sync info with your CRM for context-rich follow-ups.

How to do:

1. Immediately: Welcome message with intro.

2. 1 day later: Share case studies or testimonials.

3. 3–4 days later: Nudge to take action (book call).

4. 7–10 days later: Offer incentive (trial/demo/discount).

Why this works:

• Builds trust and moves leads down the funnel efficiently.

• Feeds into upsell, loyalty, and support workflows.

Best Practices for running lead nurturing sequences

Immediately

1 day later

3–4 days later

7–10 days later