🚫 Error: This message was not delivered to maintain healthy ecosystem engagement
When sending a WhatsApp message, you may occasionally encounter the error with error-code as 131049 and error message as "This message was not delivered to maintain healthy ecosystem engagement. "
This is not a QuickReply.ai failure — the message was intentionally blocked by WhatsApp (Meta).
❓What Does This Error Mean?
This error appears when WhatsApp prevents delivery of a Marketing Template to a specific user. Meta applies per-user limits to avoid excessive marketing or spam-like frequency for an individual recipient.
When these limits are reached — even if the template is valid and the number is active — WhatsApp may decide not to deliver the message.
🔍 Why This Error Happens — As per Meta
The official Meta error code related to this is:
131049
Meta chose not to deliver.
This message was not delivered to maintain healthy ecosystem engagement.
Meta enforces Per-User Marketing Template Message Limits based on multiple factors, including but not limited to:
Too many marketing messages sent recently to the same user
WhatsApp avoids overwhelming users and promotes positive messaging engagement
User has not interacted with previous marketing messages
Meta reduces reach for uninterested recipients
Low-quality or repetitive marketing messaging patterns
Templates perceived as overly promotional or frequent may be blocked
Sudden spike in campaigns to the same recipients
Risk-control logic triggers ecosystem-protection rules
These rules apply even if the user is active on WhatsApp, even if the template is approved, and even if prior messages were delivered successfully.
🛠️ How to Fix It
This error cannot be fixed instantly because the delivery decision is made by WhatsApp (Meta), not QuickReply.ai.
Recommended steps:
Wait at least 24 hours before attempting to send the template again. Sending immediately again will likely result in the same error.
Avoid sending frequent marketing messages to the same contact in short intervals
Use conversational templates occasionally to encourage replies and restore positive engagement
Segment high-intent users separately (e.g., cart abandoners, repeat buyers) for better delivery probability
If you believe the issue is due to messaging fatigue, redesign your flow to follow a healthier contact cadence — WhatsApp rewards engagement.
🔔 Final Note
This rejection is controlled entirely by WhatsApp for user-protection reasons. QuickReply.ai successfully triggered the message, but Meta decided not to deliver it based on per-user engagement limits.
Once the recipient becomes more engaged or enough time has passed, message delivery should resume normally.
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