Google Analytics 4

Understand WhatsApp’s impact across your conversion funnel

Google Analytics 4 is Google’s next-generation analytics platform that tracks user interactions across websites and apps using an event-based model. It helps you understand how users interact with your business across different touchpoints—enabling smarter attribution, audience building, and campaign performance tracking.

When you connect GA4 with QuickReply you can:

Track UTM Campaign Performance Attach UTM parameters to WhatsApp links and analyze campaign-driven sessions, bounce rates, and conversions directly inside GA4.

Measure WhatsApp-Led Conversions Understand how WhatsApp messages contribute to purchases, lead generation, or signups—across devices and sessions.

Build Custom Audiences for Retargeting Use behavioral insights from WhatsApp-initiated sessions to retarget users via Google Ads or email workflows.

To integrate this software with QuickReply:

• Go to Integrations in your QuickReply dashboard

• Choose the software

• Click ‘Request Connection’

• Our team will take care of the rest