# Google Analytics 4

Google Analytics 4 is Google’s next-generation analytics platform that tracks user interactions across websites and apps using an event-based model.\
It helps you understand how users interact with your business across different touchpoints—enabling smarter attribution, audience building, and campaign performance tracking.

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**When you connect GA4 with QuickReply you can:**

**Track UTM Campaign Performance**\
Attach UTM parameters to WhatsApp links and analyze campaign-driven sessions, bounce rates, and conversions directly inside GA4.

**Measure WhatsApp-Led Conversions**\
Understand how WhatsApp messages contribute to purchases, lead generation, or signups—across devices and sessions.

**Build Custom Audiences for Retargeting**\
Use behavioral insights from WhatsApp-initiated sessions to retarget users via Google Ads or email workflows.

To integrate this software with QuickReply:

* Go to Integrations in your QuickReply dashboard
* Choose the software
* Click ‘Request Connection’
* Our team will take care of the rest