This creates a group if one doesn’t already exist and pre-fills the new variant with the parent’s body and footer.
2
Pick the type in the modal
Standard: choose Marketing or Utility.
Carousel: only Marketing is available.
3
Name & rules
We prefill the name using a convention like GroupName_v1. Keep the header, variables, and buttons identical to the parent; edit only Body and Footer. Use the Add variable button until you’ve matched the parent’s variable count.
4
Submit for approval
Monitor status in the dashboard. A group becomes “ready” as soon as at least one variant is Approved.
Manage variants in a group
Add Variant: Creates another variant; editable fields inherit from the variant you clicked from.
Clone as New Template: Copies a variant outside the group as a standalone template.
Archive: Archives that single variant (it leaves the group).
Search & list: Searching shows the group; pagination lists items at the variant level.
Use in Journeys and Broadcasts
Choose Template Variant Group wherever you would normally select a template.
Preview shows the active variant that will be sent right now, based on statuses and priorities.
Launch as usual, delivery continuity is handled by the fallback logic behind the scenes.
