Start using Template Variants

Create your first variant group

1

Open Templates → Select a template → Add Variant.

This creates a group if one doesn’t already exist and pre-fills the new variant with the parent’s body and footer.

2

Pick the type in the modal

• Standard: choose Marketing or Utility.

• Carousel: only Marketing is available.

3

Name & rules

We prefill the name using a convention like GroupName_v1. Keep the header, variables, and buttons identical to the parent; edit only Body and Footer. Use the Add variable button until you’ve matched the parent’s variable count.

4

Submit for approval

Monitor status in the dashboard. A group becomes “ready” as soon as at least one variant is Approved.

Manage variants in a group

• Add Variant: Creates another variant; editable fields inherit from the variant you clicked from.

• Clone as New Template: Copies a variant outside the group as a standalone template.

• Archive: Archives that single variant (it leaves the group).

• Search & list: Searching shows the group; pagination lists items at the variant level.

Use in Journeys and Broadcasts

• Choose Template Variant Group wherever you would normally select a template.

• Preview shows the active variant that will be sent right now, based on statuses and priorities.

• Launch as usual, delivery continuity is handled by the fallback logic behind the scenes.