> For the complete documentation index, see [llms.txt](https://docs.quickreply.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.quickreply.ai/product-modules/templates/whatsapp-templates/template-variants/overview.md).

# Overview

Template Variants let you create multiple **approved** versions of the same WhatsApp message template and group them together. If your primary template ever gets **paused or disabled by Meta**, QuickReply will automatically switch to the next active variant, so your broadcasts, journeys, campaigns, and conversations continue without interruption. This reduces failures, protects conversion rates, and gives marketers control when Meta’s moderation changes status unexpectedly.