> For the complete documentation index, see [llms.txt](https://docs.quickreply.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.quickreply.ai/product-modules/templates/whatsapp-templates/template-variants/concepts.md).

# Concepts

### **Variant groups**

* Variants live inside a **group** that inherits the name of the original template.
* Each variant is marked as `var1`, `var2`, and so on.
* You can preview individual variants and see group-level status in the dashboard.

### **What can change vs. what cannot**

* **You can edit:** Body text and footer.
* **You cannot change:** Header type, number of variables, button structure (these must match the parent template).

### Categories & status

A group can contain **Utility**, **Marketing**, or a **mix** of both.

A group may be:

* **Marketing** (all variants are Marketing),
* **Utility** (all variants are Utility), or
* **Mixed** (contains both). The UI shows “Mixed” with an info note in that case.

<figure><img src="/files/TiQvgZIuPs3IMsifacGL" alt=""><figcaption></figcaption></figure>

### Status in a Group

Each variant has a Meta status. The group’s overall status surfaces by priority:

* **Approved** (shown even if only one is approved; an alert icon appears if not all are approved),
* **Pending** (shown if none are approved yet), or
* **Rejected** (shown if all are rejected).

<figure><img src="/files/2khZzaeUtwe4jmvFWFw3" alt=""><figcaption></figcaption></figure>

### Fallback order

* On a send, if the primary template is paused/disabled, the system picks the next **approved** variant.
* When both Utility and Marketing variants exist, the system prefers **Utility** first, then **Marketing**; within the same category, the approved template, in order of creation (oldest to newest), variant is chosen.
* Retries reuse the **active** variant. If all retries fail due to healthy-ecosystem errors, the **Utility fallback** is used. Alerts are raised if all variants in a group are rejected.

### Where can you use it?

Variant groups are selectable in **Journeys**, **Broadcasts** and **Conversations**. The preview shows the **active** variant that would be sent right now.