WhatsApp Templates by Layout

WhatsApp message templates can be created in two layouts — Standard and Carousel. The layout defines how your content, media, and buttons appear to the user inside WhatsApp.

Each layout serves a different communication purpose and has specific usage and button rules.

Standard Template (Single Card)

A Standard Template is the most common layout — a single message card that can include text, media, and buttons.

Structure:

• Header (optional): Can include image, video, or document.

• Body: Main message text.

• Footer (optional): Short note, disclaimer, or terms.

• Buttons:

  • You can add upto 10 interactive buttons (depending on type).

  • You can add a maximum of 2 Website and 1 Call button in a standard template.

Example Use Cases:

• Order confirmation

• Payment reminder

• Limited-time offer

Allowed Categories:

• Marketing

• Utility

If a template (Standard Layout) has more than three buttons, two buttons will appear in the delivered message, and the remaining buttons will be replaced with a See all options button. Tapping the See all options button reveals the remaining buttons.

Carousel Template (Multi-Card)

A Carousel Template allows you to send multiple cards in a single message — each card can have its own image, title, description, and buttons.

Perfect for showing multiple products, offers, or options at once.

Structure:

• Up to 10 cards in one message

• Each card has:

  • Message Body (max 1024 characters)

  • Card Media Header

    • Media is mandatory and media for all cards should be same, either all Images or all Videos

    • Accepted file types:

      • MP4 within 10MB size, in case of Video Carousel

      • JPEG, JPG, PNG within 5MB size, in case of Image Carousel

  • Card Body Text (max 160 characters including variable values)

  • Card Buttons

    • Can be a mix of quick reply , phone number , and website buttons

    • Minimum of 1 button and maximum of 2 buttons allowed

Allowed Categories:

• Marketing

Example Use Cases:

• Product catalog or collection highlights

• Event or course listings

• Multi-offer promotional campaigns

Comparison Summary

Feature	Standard Template	Carousel Template
Layout Type	Single Card	Multi-Card (up to 10)
Supported Categories	Marketing, Utility	Marketing only
Header Support	Text, Image, Video, Document	Image / Video (mandatory)
Button Type	Upto 10 buttons allowed.	Minimum 1 button and maximum 2 are allowed
Best For	Notifications, reminders, OTPs, offers	Product showcases, visual promotions