# WhatsApp Templates by Layout

WhatsApp message templates can be created in **two layouts** — **Standard** and **Carousel**.\
The layout defines how your content, media, and buttons appear to the user inside WhatsApp.

Each layout serves a different communication purpose and has specific usage and button rules.

## Standard Template (Single Card)

A **Standard Template** is the most common layout — a single message card that can include text, media, and buttons.

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**Structure:**

* **Header (optional):** Can include image, video, or document.
* **Body:** Main message text.
* **Footer (optional):** Short note, disclaimer, or terms.
* **Buttons:**&#x20;
  * You can add upto 10 interactive buttons (depending on type).
  * You can add a maximum of 2 Website and 1 Call button in a standard template.

**Example Use Cases:**

* Order confirmation
* Payment reminder
* Limited-time offer

**Allowed Categories:**

* [x] Marketing
* [x] Utility

If a template (Standard Layout) has more than three buttons, two buttons will appear in the delivered message, and the remaining buttons will be replaced with a **See all options** button. Tapping the **See all options** button reveals the remaining buttons.<br>

<figure><img src="https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2FkXrRvT5TTK4baSFn5K7Q%2Fimage.png?alt=media&#x26;token=c4d252e1-fc8e-471c-b464-2867b8a65613" alt="" width="563"><figcaption></figcaption></figure>

## Carousel Template (Multi-Card)

A **Carousel Template** allows you to send **multiple cards** in a single message — each card can have its own image, title, description, and buttons.

Perfect for showing multiple products, offers, or options at once.

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**Structure:**

* Up to **10 cards** in one message
* Each card has:
  * **Message Body** (max 1024 characters)&#x20;
  * **Card Media Header**
    * Media is mandatory and media for all cards should be same, either all Images or all Videos
    * Accepted file types:&#x20;
      * MP4 within 10MB size, in case of Video Carousel&#x20;
      * JPEG, JPG, PNG within 5MB size, in case of Image Carousel
  * **Card Body Text** (max 160 characters including variable values)
  * **Card Buttons**
    * Can be a mix of quick reply , phone number , and website buttons
    * Minimum of 1 button and maximum of 2 buttons allowed

**Allowed Categories:**

* [x] Marketing

**Example Use Cases:**

* Product catalog or collection highlights
* Event or course listings
* Multi-offer promotional campaigns

## Comparison Summary

| Feature                  | Standard Template                      | Carousel Template                          |
| ------------------------ | -------------------------------------- | ------------------------------------------ |
| **Layout Type**          | Single Card                            | Multi-Card (up to 10)                      |
| **Supported Categories** | Marketing, Utility                     | Marketing only                             |
| **Header Support**       | Text, Image, Video, Document           | Image / Video (mandatory)                  |
| **Button Type**          | Upto 10 buttons allowed.               | Minimum 1 button and maximum 2 are allowed |
| **Best For**             | Notifications, reminders, OTPs, offers | Product showcases, visual promotions       |