Template Statuses

This page explains the different statuses for templates.

Each WhatsApp template requires approval from Meta. So, whenever a new Template is applied, it goes into Pending status and later is either Approved or Rejected.

Pending

• When you submit a new WhatsApp Template, it goes into status.

• It's important to understand that the template approval process is automated by Facebook and may take up to 2 days. In some cases, it might take even longer.

• Unfortunately, we don't have any control over the speed of approval or the reasons for rejections.

Approved

After your template has been , you are then able to:

• Schedule broadcasts

• Set up automated drip campaigns

Rejected

A template may be for several reasons. Some common causes include:

• Use of URL shorteners (bit.ly, tinyurl, goo.gl, etc.)

• Messages containing misspellings or grammatical errors.

• Inclusion of dummy values in samples

• Template message content not matching the selected language or category.