# Template Statuses Each WhatsApp template requires approval from Meta. So, whenever a new Template is applied, it goes into Pending status and later is either Approved or Rejected. ## Pending * When you submit a new WhatsApp Template, it goes into Pending status. * It's important to understand that the template approval process is automated by Facebook and may take up to **2 days**. In some cases, it might take even longer. * Unfortunately, we don't have any control over the speed of approval or the reasons for rejections. ## Approved After your template has been Approved, you are then able to: * Schedule broadcasts * Set up automated drip campaigns ## Rejected A template may be Rejected for several reasons. Some common causes include: * Use of URL shorteners (bit.ly, tinyurl, goo.gl, etc.) * Messages containing misspellings or grammatical errors. * Inclusion of dummy values in samples * Template message content not matching the selected language or category.