# Template Statuses

Each WhatsApp template requires approval from Meta. So, whenever a new Template is applied, it goes into Pending status and later is either Approved or Rejected.

## Pending

* When you submit a new WhatsApp Template, it goes into <img src="/files/B0pH6w0wk6dQO8y77qsj" alt="Pending" data-size="line"> status.
* It's important to understand that the template approval process is automated by Facebook and may take up to **2 days**. In some cases, it might take even longer.
* Unfortunately, we don't have any control over the speed of approval or the reasons for rejections.

## Approved

After your template has been <img src="/files/QY3TA9hOEVieK65U9cWb" alt="Approved" data-size="line">, you are then able to:

* Schedule broadcasts
* Set up automated drip campaigns

## Rejected

A template may be <img src="/files/NWcO1NVgmEWzwNp4rkSE" alt="Rejected" data-size="line"> for several reasons. Some common causes include:

* Use of URL shorteners (bit.ly, tinyurl, goo.gl, etc.)
* Messages containing misspellings or grammatical errors.
* Inclusion of dummy values in samples
* Template message content not matching the selected language or category.


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