For the complete documentation index, see llms.txt. This page is also available as Markdown.

Template Statuses

This page explains the different statuses for templates.

Each WhatsApp template requires approval from Meta. So, whenever a new Template is applied, it goes into Pending status and later is either Approved or Rejected.

Pending

  • When you submit a new WhatsApp Template, it goes into Pending status.

  • It's important to understand that the template approval process is automated by Facebook and may take up to 2 days. In some cases, it might take even longer.

  • Unfortunately, we don't have any control over the speed of approval or the reasons for rejections.

Approved

After your template has been Approved, you are then able to:

  • Schedule broadcasts

  • Set up automated drip campaigns

Rejected

A template may be Rejected for several reasons. Some common causes include:

  • Use of URL shorteners (bit.ly, tinyurl, goo.gl, etc.)

  • Messages containing misspellings or grammatical errors.

  • Inclusion of dummy values in samples

  • Template message content not matching the selected language or category.

Last updated