Template Button Types

WhatsApp templates allow businesses to send interactive messages that drive quick customer actions. Buttons make these messages more engaging and help users respond or act without typing manually.

There are two types of buttons you can add to your templates — Call-to-Action (CTA) buttons and Quick Reply buttons.

Call-to-Action (CTA) Buttons

CTA buttons allow users to perform a direct action such as visiting a link or calling a phone number.

Types of CTA Buttons:

• Visit Website: Opens a link in the user’s browser.

  • Example: “Track Order” → https://store.com/order/{{1}}

• Call Phone Number: Opens the phone dialer with the specified number.

  • Example: “Call Support” → [phone]

Quick Reply Buttons

The are predefined response options that appear as clickable buttons within a WhatsApp message. They allow users to respond instantly without typing, making conversations faster and more interactive.

Up to 10 quick reply buttons can be added in a single WhatsApp template (Standard Layout).