> For the complete documentation index, see [llms.txt](https://docs.quickreply.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.quickreply.ai/product-modules/overview-dashboard/overview-dashboard-for-non-shopify-accounts.md).

# Overview Dashboard for Non-Shopify Accounts

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The Overview dashboard for non-Shopify accounts provides a consolidated view of WhatsApp messaging performance, helping you monitor message delivery, recipient engagement, clicks, and performance across different messaging sources.\
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Reach & Engagement

The Reach & Engagement report provides an overview of how recipients interact with your WhatsApp messages during the selected date range.

#### Summary metrics

| Metric            | Description                                                                            |
| ----------------- | -------------------------------------------------------------------------------------- |
| Unique Engagement | Number of unique recipients who engaged with your messages during the selected period. |
| CTR               | Click-through rate for the selected period.                                            |
| Clicks            | Total clicks recorded during the selected period.                                      |

#### Message Analytics

Message Analytics shows the messaging performance for the selected period.<br>

The chart displays:

* Sent
* Delivered
* Read
* Clicks

Use the source filter to view performance across All, Broadcasts, Campaigns, Journeys, or Others.

#### Source Breakdown

The Source Breakdown chart shows the distribution of a selected messaging metric across different sources.<br>

Use the dropdown to select:

* Clicks
* Read
* Delivered

The selected metric is broken down across Broadcasts, Campaigns, Journeys, and Others.

The total for the selected metric is shown in the centre of the chart, while the legend shows the value and percentage contributed by each source.

If there is no activity for the selected metric, the chart displays No data available.

#### Performance Trend

![](https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2FbENL9xDMthGuHk052nWb%2Funknown.png?alt=media\&token=8f0633a8-c4e0-46dd-a96d-c5329e8d6fda)

The Delivered, Read & Clicks chart shows delivery and engagement performance over the selected date range.

Use the source filter to view the trend for All, Broadcasts, Campaigns, Journeys, or Others.

Hover over a point on the chart to view the values for that date.

#### Top-performing activity

The table ranks messaging activity by Unique Engagement.

![](https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2FSUP6kD94yT1tcuDViPSX%2Funknown.png?alt=media\&token=6444e464-5c0c-4fce-bdcd-25f253c6f1d9)

Use the source dropdown to switch between Broadcasts, Campaigns, and Journeys.

The table displays:

* Name of the campaign
* Status
* Unique Engagement
* Spent
* Sent
* Delivery %
* Read %
* Click %
* Contacts

The table title updates according to the selected source, for example Top Broadcasts by Unique Engagement. Use Go to \[Source] to open the corresponding module.\
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Revenue & Conversion

The Revenue & Conversion view is available on the Overview dashboard. For non-Shopify accounts, revenue and order reporting depends on the conversion data available for the account.<br>

For the detailed Revenue & Conversion reporting and attribution model, refer to [Global Attribution](https://docs.quickreply.ai/overview/concepts/global-attribution).

### Dashboard controls

### Date range

Use the date selector to choose the reporting period. The dashboard updates the available metrics, charts, and tables based on the selected date range.

The dashboard defaults to Last 30 Days.

#### Refresh

Click Refresh to fetch the latest available dashboard data without changing the selected date range.

Note: Dashboard results depend on the selected date range and available account activity. Sections without available data display No data available or No Results Found.
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