Overview Dashboard

The Overview dashboard gives you a consolidated view of your WhatsApp performance in QuickReply. It brings key performance metrics into a single dashboard, helping you monitor messaging activity, engagement, conversions, and revenue.

Use Overview to get a quick understanding of how your WhatsApp activity is performing over a selected period and identify the channels and messaging activities contributing to your results.

What you can track

The Overview dashboard brings together key performance areas, including:

• Revenue & conversions — track revenue, orders, and ROI attributed to WhatsApp activity.

• Reach & engagement — monitor recipient engagement, clicks, and click-through rates.

• Message performance — compare sent, delivered, read, and clicked messages.

• Source performance — compare performance across Broadcasts, Campaigns, Journeys, and other sources.

• Performance trends — track how key metrics change over the selected period.

• Top-performing activity — identify the broadcasts, campaigns, or journeys contributing the most to your selected metrics. Revenue & Conversion

  

  Reach & Engagement

  

Use the date range selector to view performance for a specific period and Refresh to fetch the latest available data.

Overview by account type

The metrics and attribution available in Overview depend on how your WhatsApp account is configured.

For account-specific details, see:

• Overview for Shopify Accounts — learn how Overview presents Shopify-related revenue, orders, and performance data.

• Overview for Non-Shopify Accounts — learn how Overview works for accounts using non-Shopify product sources.

Note: Dashboard data depends on the selected date range and the activity available for your account. Sections without available data may display No data available or No Results Found.