# Zoho CRM

Zoho CRM is a widely-used CRM platform offering contact management, deal tracking, workflow automation, and omnichannel engagement tools for small to medium businesses.

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**When you connect Zoho CRM with QuickReply you can:**

**Send WhatsApp Messages from CRM Workflows**\
Trigger personalized WhatsApp messages based on workflow rules, tags, or lead status.

**Use CRM Data in Message Personalization**\
Leverage Zoho fields (like name, lead owner, product interest) in your WhatsApp templates.

**Track Conversations Inside CRM**\
Sync chat history and message delivery status within the Zoho contact or deal timeline.

To integrate Zoho CRM with QuickReply:

* Go to Integrations in your QuickReply dashboard
* Choose the software
* Click ‘Request Connection’
* Our team will take care of the rest