# LeadSquared

LeadSquared is a marketing automation and CRM platform focused on lead tracking, sales acceleration, and field force management. It is widely used in education, healthcare, and financial services for managing lead journeys.

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**When you connect LeadSquared with QuickReply you can:**

**Trigger WhatsApp Campaigns from Lead Actions**\
Send WhatsApp messages when a lead fills a form, completes a stage, or gets assigned to a rep.

**Route Inquiries to the Right Agent**\
Automatically assign WhatsApp conversations based on lead source, region, or score.

**Centralize Messaging Logs in CRM**\
Keep WhatsApp history in sync with lead records for better follow-ups and conversions.

To integrate LeadSquared with QuickReply:

* Go to Integrations in your QuickReply dashboard
* Choose the software
* Click ‘Request Connection’
* Our team will take care of the rest