> For the complete documentation index, see [llms.txt](https://docs.quickreply.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.quickreply.ai/product-modules/integrations/available-integrations/analytics/google-analytics-4.md). # Google Analytics 4 Understand WhatsApp’s impact across your conversion funnel Google Analytics 4 is Google’s next-generation analytics platform that tracks user interactions across websites and apps using an event-based model.\ It helps you understand how users interact with your business across different touchpoints—enabling smarter attribution, audience building, and campaign performance tracking.
**When you connect GA4 with QuickReply you can:** **Track UTM Campaign Performance**\ Attach UTM parameters to WhatsApp links and analyze campaign-driven sessions, bounce rates, and conversions directly inside GA4. **Measure WhatsApp-Led Conversions**\ Understand how WhatsApp messages contribute to purchases, lead generation, or signups—across devices and sessions. **Build Custom Audiences for Retargeting**\ Use behavioral insights from WhatsApp-initiated sessions to retarget users via Google Ads or email workflows. To integrate this software with QuickReply: * Go to Integrations in your QuickReply dashboard * Choose the software * Click ‘Request Connection’ * Our team will take care of the rest --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://docs.quickreply.ai/product-modules/integrations/available-integrations/analytics/google-analytics-4.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.