# Reactivation Campaigns

## Best Practices for running reactivation campaigns

**What to do:**

* Segment inactive leads.
* Nudge based on inactivity length.

**How to do:**

1. **30 days**: Friendly nudge with value reminder.
2. **60 days**: Incentive to re-engage.
3. **90 days**: Last-chance or FOMO campaign.

**Why this works:**

* Reclaim dormant users.
* Adds long-tail ROI to lead acquisition.

## Best Practices for running reactivation campaigns

<div><figure><img src="/files/AhtTeajT66xnTKa3bBlf" alt=""><figcaption><p><strong>30 days</strong></p></figcaption></figure> <figure><img src="/files/Zg9qdJLtPOsnnpwRzrYe" alt=""><figcaption><p><strong>60 days</strong></p></figcaption></figure> <figure><img src="/files/8YBljywoqgXYdVC5QuTw" alt=""><figcaption><p><strong>90 days</strong></p></figcaption></figure></div>


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