# Reactivation Campaigns

## Best Practices for running reactivation campaigns

**What to do:**

* Segment inactive leads.
* Nudge based on inactivity length.

**How to do:**

1. **30 days**: Friendly nudge with value reminder.
2. **60 days**: Incentive to re-engage.
3. **90 days**: Last-chance or FOMO campaign.

**Why this works:**

* Reclaim dormant users.
* Adds long-tail ROI to lead acquisition.

## Best Practices for running reactivation campaigns

<div><figure><img src="https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-8c00685d38359a8820243c6bf3ade3098a545b31%2FReactivation%20Campaigns%201.png?alt=media" alt=""><figcaption><p><strong>30 days</strong></p></figcaption></figure> <figure><img src="https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-c93d1f58d352606b4bd662403b538e23360eaef7%2FReactivation%20Campaigns%202.png?alt=media" alt=""><figcaption><p><strong>60 days</strong></p></figcaption></figure> <figure><img src="https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-8938e36349447a98e417e8935ec7ce59e8ec1a7c%2FReactivation%20Campaigns%203.png?alt=media" alt=""><figcaption><p><strong>90 days</strong></p></figcaption></figure></div>