# Lead Nurturing Sequences

## Best Practices for running lead nurturing sequences

**What to do:**

* Tailor nudges by **lead stage**.
* Sync info with your CRM for context-rich follow-ups.

**How to do:**

1. **Immediately**: Welcome message with intro.
2. **1 day later**: Share case studies or testimonials.
3. **3–4 days later**: Nudge to take action (book call).
4. **7–10 days later**: Offer incentive (trial/demo/discount).

**Why this works:**

* Builds trust and moves leads down the funnel efficiently.
* Feeds into upsell, loyalty, and support workflows.

## Best Practices for running lead nurturing sequences

<div><figure><img src="https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-9ed8ee29f8fe55eb2b343fdd822bef80c2ae84e0%2Fimage.png?alt=media" alt=""><figcaption><p><strong>Immediately</strong></p></figcaption></figure> <figure><img src="https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-835cc819ab76d5c2dfca7daebf8bf4f876488d00%2FLead%20Nurturing%20Sequences%202.png?alt=media" alt=""><figcaption><p><strong>1 day later</strong></p></figcaption></figure> <figure><img src="https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-50c61128c3de44b85b39ac42b1b68723cc421bb5%2FLead%20Nurturing%20Sequences%203.png?alt=media" alt=""><figcaption><p><strong>3–4 days later</strong></p></figcaption></figure> <figure><img src="https://1325107618-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FePPO97Ju334NhhCzTEZP%2Fuploads%2Fgit-blob-0917da5f11e10ad0abfd59706ce5d415664e37a9%2FLead%20Nurturing%20Sequences%204.png?alt=media" alt=""><figcaption><p><strong>7–10 days later</strong></p></figcaption></figure></div>