> For the complete documentation index, see [llms.txt](https://docs.quickreply.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.quickreply.ai/product-modules/broadcasts/overview.md). # Overview A **Broadcast** enables businesses to send bulk messages to customers, leads, or subscribers — each recipient receives the message individually, allowing you to communicate at scale while maintaining privacy. QuickReply.ai supports broadcasts on multiple messaging channels: * **WhatsApp Broadcast** — reach customers on WhatsApp using pre-approved WhatsApp templates. * **RCS Broadcast** — reach customers on RCS (Rich Communication Services) with rich cards, carousels, and interactive buttons, delivered natively in their default messaging app. * **SMS Broadcast** — reach every mobile customer with text messages, no internet connection or specific app required. ### Use Cases * Marketing & Promotions — Send special offers, discounts, and new product launches. * Customer Engagement — Notify customers about order updates, event reminders, and loyalty rewards. * Transactional Messages — Share invoices, order confirmations, or shipping notifications. * Re-engagement & Retargeting — Follow up with inactive customers to reignite interest. * Survey & Feedback Collection — Conduct polls or request customer reviews. * Share Milestones and Achievements — Make customers a part of your growth journey. ### Why Use QuickReply's Broadcasts? * Multi-channel reach — Run broadcasts on WhatsApp, RCS, or SMS from a single platform, and even configure cross-channel fallback so undelivered messages continue on another channel. * Precise targeting — Target users based on Shopify segments or uploaded contact sheets, with smart audience filtering to control frequency and skip duplicates. * Personalization at scale — Use template variables filled from Shopify data or spreadsheet columns, with per-recipient fallback values. * Built-in tracking — Link click tracking and UTM parameters let you measure performance in tools like Google Analytics. * Detailed reporting — Monitor delivery, engagement, and failures in real time for every broadcast. ### Get Started by Channel Each channel has its own creation flow, capabilities, and requirements: #### WhatsApp Broadcast Send broadcasts using approved WhatsApp templates. Includes Broadcast Retries, Smart Utility Fallback, and messaging limit management. #### RCS Broadcast Send rich, interactive broadcasts over RCS using an approved RBM Agent. Requires an[ ](https://claude.ai/overview/messaging-channels/rcs.md)RCS channel setup and approved RCS templates. RCS on QuickReply.ai is currently available for businesses based in or operating in India. #### SMS Broadcast Send text message broadcasts that reach any mobile number — no internet or messaging app required. Requires a registered Sender ID; if you don't have one yet, click Register Sender ID when selecting SMS as your broadcast channel to start the registration process. \