> For the complete documentation index, see [llms.txt](https://docs.quickreply.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.quickreply.ai/product-modules/broadcasts/creating-a-broadcast/creating-a-whatsapp-broadcast.md).
# Creating a Whatsapp Broadcast
## Setup The Foundation
Go to 'Broadcasts' from the main navigation panel on the QuickReply app.
Click on ‘Create WhatsApp Broadcast’
*
```
```
* Give a name to your Broadcast.
* Select the Broadcast category between:
* Add 'Tags' to broadcast to help in easy identification later
* Either choose an existing tag from the dropdown
* Or type in and create a new tag
* Click on 'Save & Continue.'
### Select a Template
* Choose a Template from the list approved by Meta.
Preview the template on the right and ensure it aligns with the campaign goal.
* Click on 'Save & Next'
*
```
```
### Select Recipients
* Click on 'Select Recipients'
* Select from:
OR
### Provide Content for Variables
* Upload an image/video/document (if any) from your device while making sure that it is in the recommended size and format
*
```
```
* Define the variables in the body:
* You can define variable values as
* Static (enter manually) OR
* Dynamic
* Select attributes like 'First Name,' 'Last Name,' and so on from the Shopify data, if your recipient's source is a Shopify segment.
* Select Excel column names like "Column A", "Column B" from the Excel file if your recipient's source is an Excel file
* If the selected data isn't available, add a Fallback Value to be used. The same fallback value will be displayed in the preview.
* Define the content of the URL button:
* Add a URL that will redirect users upon clicking. It must start with "http" or "https"
* Static values
* If a variable has a consistent value for all recipients, input that value directly into the text box.
* Dynamic values
* If you want to send different links to each recipient, you can use an excel file column or shopify segement data to populate values.
* You will also need to define the fallback value to be used incase of an error value.
* For an excel column, QuickReply smartly identifies error urls and asks you either to
* Skip those recipients or
* Use fallback value
### Map User Attributes (optional)
Using this option, you can map attributes of a user profile in quickreply with the updated values from the values provided.
* Click on the toggle to enable attribute mapping
* Click on Add new attribute.
* Select the corresponding user attribute field (e.g., Name, Email, Other user attribute).
* Define excel column or Shopify segment data to use as source data for attribute. If you want to overide the existing attribute data of a customer with updated data provided, check this option.
* Click on 'Save & Next' to move to the next screen
### Bot Mapping for 2-way Broadcast Engagement
Here you can define which bots to engage when recipient replies
* By default you will need to,
* Define 'Bot to engage when recipient replies with anything else'
* Choose a pre-trained or custom bot from the dropdown
* If your template has atleast 1 quickreply button, you will get the following option to
* Define 'Bot to engage when recipient replies with quick reply buttons'
* Choose a pre-trained or custom bot from the dropdown
### UTM Parameters
* Enable UTM Tracking in the broadcast settings.
* Define parameters:
* Source (e.g., WhatsApp)
* Medium (e.g., Broadcast)
* Campaign Name (e.g., Broadcast Name)
* ID
* Term
This allows source tracking within third-party reporting tools such as Google Analytics.
### Smart Audience Filtering
* Enable filters such as:
* Dead Audience Filtering
Skip recipient(s) if the contact has not engaged with your WhatsApp number for the last desired number of days.
* Marketing Message Frequency Control
Skip recipient(s) if the contact has already received a certain number of marketing message(s) in a defined time.
* Duplicate Filtering
This will be enabled by default to skip recipient(s) if a duplicate contact is found.
### Messaging Limit Check
WhatsApp has daily[ messaging limits](https://docs.quickreply.ai/overview/messaging-channels/whatsapp/concepts#messaging-limits) based on business verification status. Be defining the messaging limit, you automate what should be done when your limit exceeds.
You can either:
* Pause broadcast (recommended)
* The broadcast will automatically continue as soon as the limit is available
* Skip the Messaging limit check and try sending it to all
* Click on 'Save & Next' to move to the next screen
### Schedule Time
Determine when the broadcast starts running:
* Click on the 'calendar' icon to choose your preferred date and time. Latest you can schedule a broadcast is 15 minutes from current time.
* Hit 'Confirm' to schedule
### Retry for Failed Messages
QuickReply provides 2 methods to recover marketing messages failed due to Meta's[ frequency capping](https://docs.quickreply.ai/overview/messaging-channels/whatsapp/concepts#frequency-capping):
* Auto-Retry of Failed Marketing Messages
* In this, the system retries the delivery of failed messages at different times defined by the user.
* While setting up auto-retries, a maximum of 3 retries can be set and we recommend scheduling retries with a minimum 24-hour interval to maximize the chances of successful deliveries.
* Smart Utility Fallback
* For the remaining failed messages, the system sends a utility message that seeks consent from the customer to re-deliver the failed message. If the customer engages, the marketing message is delivered instantly.
* This feature involves sending an additional utility message for each failed message which incurs extra cost.
* The marketing template message is converted as a session message and sent when the user engages with the utility message. Important - this converted message is charged the same as a marketing message.
* We recommend using this method after auto-retries to minimize the extra cost incurred.
* Smart Utility Fallback currently supports standard marketing templates only.
### Send Test Message
Before sending the broadcast, test it on a sample recipient.
* While sending test message:
* The variables will be populated with values from the fallback value.
* The user attributes will not be updated.
### Review and Publish
Review the:
* Estimated spend
* Message, recipients, and settings
Settings
Click 'Schedule Broadcast' and voila! You have successfully scheduled your first broadcast message.
