> For the complete documentation index, see [llms.txt](https://docs.quickreply.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.quickreply.ai/product-modules/broadcasts/broadcast-retries/how-to-setup-retries.md).

# How to Setup Retries

When you create a WhatsApp broadcast, Step 4 (Schedule) shows the Delivery Optimization section - already toggled on by default. Delivery Optimization offers two recovery paths. Choose one.

#### **Retry on WhatsApp**

Set up to 3 Broadcast Retries and Smart Utility Fallback to recover failed messages on WhatsApp.

#### **Fallback to Other Channels**

Continue message delivery on another channel if WhatsApp cannot deliver.

This page covers Retry on Same Channel.

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#### Setting Up Retries

Delivery Optimization comes ready to use — Retry on Same Channel is enabled by default with 3 retries pre-configured. You can leave it as-is or adjust it to fit your campaign.

* Go to Step 4 (Schedule) in the broadcast creation flow.
* Confirm the Delivery Optimization toggle is on.
* Select Retry on Same Channel.

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* Under Retry Settings, set the interval for each retry.
* Enter a number and choose Hour or Day.
* Each retry is timed from the completion of the previous stage, not the original send time.
* Click Delete on Retry 3 if you'd rather use fewer retries.

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We recommend a minimum 24-hour interval between retries. Delivery issues often need time to resolve, so shorter gaps reduce the chance of a successful retry.

* Continue to Review and Publish to schedule the broadcast.

Prefer to send without any automatic recovery? Turn off the Delivery Optimization toggle and your broadcast will send once, as-is.

### **Smart Utility Fallback**

If delivery still fails after the third retry, Smart Utility Fallback automatically requests the customer's consent to receive the original message. Learn more in the [Smart Utility Fallback documentation.](https://docs.quickreply.ai/product-modules/broadcasts/broadcast-how-tos/how-to-use-smart-utility-fallback#what-is-smart-utility-fallback).

### Editing and Deleting Retries

Changed your mind on the schedule? Retries can be modified or removed at any point before they run — whether you're setting them up during broadcast creation or adjusting them afterward via Add/Edit Retry.

Cloning a broadcast carries its retry configuration over to the new one, so you don't have to rebuild the schedule from scratch.

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