Comment to DM

Comment to DM allows your Instagram bot to automatically send a Direct Message (DM) to users who comment on a specific Instagram post.

When a user comments on a configured post, QuickReply detects the comment and immediately starts a conversation with that user in Instagram DMs using the linked playbook.

This is ideal for:

• Giveaways (“Comment ‘YES’ to participate”)

• Product launches and teasers

• Coupon distribution

• Lead capture campaigns

• Engagement-driven promotions

How Comment to DM Works

• You specify one or more Instagram Post IDs inside your bot configuration.

• When a user comments on any of these posts:

  • QuickReply triggers the linked playbook.

  • The bot sends one automated message in the user’s DM.

• The conversation continues based on the quick replies, buttons, or question flow defined in the first node.

Keep in mind: Comment to DM sends only one automated message per comment. So when you add a Post ID, build the first node in one single message that contains all the details + quick replies/buttons. Avoid using multiple text nodes, because only the first message will be sent.

Prerequisites

Before configuring Comment to DM, ensure:

• Your Instagram account is connected to QuickReply.

• You have created or selected a Gen AI Bot.

• You have access to Meta Business Suite to retrieve the Instagram Post ID.

How to use Comment To DM

Step 1: Get Your Instagram Post ID

1. Go to Meta Business Suite.

2. Open Posts & Reels.

3. Select the Instagram post you want to connect.

4. Click on the post and copy the Post ID or from the end of the URL.

The Post ID:

• Is usually a long numeric string.

• May appear at the end of a URL like /posts/{post_id}.

Step 2: Map the Post ID in QuickReply

1. Go to your QuickReply Dashboard.

2. Open your Bot in AI builder screen.

3. Navigate to the Configure tab.

4. Under “Specify Instagram Post IDs that this bot will send a DM if anyone comments (Comment to DM)”, click + Add Post ID.

5. Paste the Post ID.

6. Save your configuration.

Your bot will now monitor that post for new comments.

FAQs

What happens if a user comments multiple times?

Each comment can trigger a DM. However, Instagram platform-level messaging restrictions may apply.

Can I use multiple Post IDs?

Yes. You can add multiple Post IDs under the Configure tab. The same bot will respond to comments on all listed posts.

Can I customize different flows for different posts?

Yes. Create separate bots or playbooks and map different Post IDs accordingly.