Comment Automation
Comment Automation allows your Instagram bot to automatically respond to comments and start a Direct Message (DM) conversation with users.
When a user comments on a configured post, QuickReply can:
Reply to the comment publicly (Auto Reply)
Send a private DM using the linked playbook
This creates a complete flow from comment to acknowledgement to conversation.
This is ideal for:
Giveaways (“Comment ‘YES’ to participate”)
Product launches and teasers
Coupon distribution
Lead capture campaigns
Engagement-driven promotions
“Comment KEYWORD to get details” campaigns
How Comment Automation Works
You specify one or more Instagram Post IDs inside your bot configuration
You choose how the automation should trigger:
All comments, or
Specific keywords in comments
When a user comments on any of these posts:
The system checks if the comment matches your trigger setup
If enabled, an auto reply is posted on the comment
The bot sends one automated DM
The conversation continues based on the flow defined in the first node
Keep in mind: Comment to DM sends only one automated message per comment. So when you add a Post ID, build the first node in one single message that contains all the details + quick replies/buttons. Avoid using multiple text nodes, because only the first message will be sent.
Auto Reply to Comment
Auto Reply allows you to instantly respond to a user’s comment before moving them to DM.
Can be enabled or disabled
Supports multiple reply variants
Variants are automatically rotated to avoid repetitive replies
Example replies:
“Thanks! Check your DM”
“Sent you the details in DM”
“Please check your inbox for more info”
This helps acknowledge users instantly and guides them to check their messages.
Keyword-Based Triggers
You can control when automation runs using comment keywords.
Supports words and phrases
Matching is case-insensitive
Works when the full word is present in the comment
Examples:
Keyword: price
Matches: “price”, “price please”
Keyword: black
Matches: “black friday”
Does not match: “blackfriday”
Keywords are matched against the Instagram comment, not DM messages.
Comment keywords are different from chatbot keywords used inside conversations. Comment keywords decide when automation starts, while chatbot keywords work inside the DM flow.
Prerequisites
Before configuring Comment to DM, ensure:
Your Instagram account is connected to QuickReply.
You have created or selected a Chat Bot.
You have access to Meta Business Suite to retrieve the Instagram Post ID.
How to use Comment To DM
Step 1: Get Your Instagram Post ID
Go to Meta Business Suite.
Open Posts & Reels.
Select the Instagram post you want to connect.
Click on the post and copy the Post ID or from the end of the URL.
The Post ID:
Is usually a long numeric string.
May appear at the end of a URL like
/posts/{post_id}.
Step 2: Map the Post ID in QuickReply
Go to your QuickReply Dashboard.
Open your Bot in AI builder screen.
Navigate to the Configure tab.
Set up the following:
Add Post ID
Click "+ Add Post ID"
Paste your Post ID
Choose Trigger Type
All comments (when no keyword is added, it will run on all comments)
Keyword-based trigger
Add Comment Keywords (if using keyword trigger)
Enter words or phrases like “price” or “offer”
Press enter or comma to add keywords.
Enable Auto Reply (optional)
Add one or more reply messages
Variants will rotate automatically
Save your configuration
Your bot will now monitor that post for new comments.
FAQs
What happens if a user comments multiple times?
Each comment can trigger a DM. However, Instagram platform-level messaging restrictions may apply.
Can I use multiple Post IDs?
Yes. You can add multiple Post IDs under the Configure tab. The same bot will respond to comments on all listed posts.
Can I customize different flows for different posts?
Yes. Create separate bots or playbooks and map different Post IDs accordingly.
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