# Ads to DMs

#### **Meta Ad ID**

Every ad on Meta (Facebook or Instagram) is assigned a unique **Ad ID** when it’s created in the Meta Business Manager (BM).\
By mapping this **Meta Ad ID** in your AI Builder, you’re linking your ad campaign to a bot—so whenever a user clicks *Send Message* on that ad, the bot automatically responds inside Instagram DMs.<br>

## **How to Use CTID (Click to Instagram DMs)**

#### Meta Ad ID Mapping

**Step 1: Get your Meta Ad ID**

1. Go to your **Meta Business Manager (BM)**.
2. Open the **Ads Manager** section.
3. Select the **Ad** you want to connect with your bot.
4. In the **URL bar**, you’ll see a numeric value like `act=1234567890&ad_id=987654321`.
   * The number after `ad_id=` is your **Meta Ad ID**.

**Step 2: Map it inside AI Builder**

1. In your QuickReply dashboard, open your **Gen AI Bot**.
2. Go to the **Configure** tab.
3. Under **“Specify Meta Ad IDs that this bot will interact with”**, click **+ Add Meta Ad ID**.
4. Paste your **Meta Ad ID** and save.