Ads to DMs
Meta Ad ID
Every ad on Meta (Facebook or Instagram) is assigned a unique Ad ID when it’s created in the Meta Business Manager (BM). By mapping this Meta Ad ID in your AI Builder, you’re linking your ad campaign to a bot—so whenever a user clicks Send Message on that ad, the bot automatically responds inside Instagram DMs.
How to Use CTID (Click to Instagram DMs)
Meta Ad ID Mapping
Step 1: Get your Meta Ad ID
Go to your Meta Business Manager (BM).
Open the Ads Manager section.
Select the Ad you want to connect with your bot.
In the URL bar, you’ll see a numeric value like
act=1234567890&ad_id=987654321.The number after
ad_id=is your Meta Ad ID.
Step 2: Map it inside AI Builder
In your QuickReply dashboard, open your Gen AI Bot.
Go to the Configure tab.
Under “Specify Meta Ad IDs that this bot will interact with”, click + Add Meta Ad ID.
Paste your Meta Ad ID and save.
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