Messaging limits & quality rating

Messaging Limits

Messaging limits determine how many unique users your business can send messages to daily. This includes new conversations as well as existing conversations with users.

The messaging limit does NOT limit the number of messages your business can send, just the number of users you are trying to message. It also does NOT apply to messages sent in response to a user-initiated message within 24 hours.

These messaging limits are divided into 4 tiers, wherein your account allotment would be default in tier 1 when you get verified. Based on the quality rating of your account, Meta moves you to a higher tier and can also move you to a lower one if the rating drops. These limits do not apply to service conversations, and there are five in total.

• Limited Access (Without Meta Verification): You can chat with up to 250 people every day.

• Tier 1 (After Meta Verification): 1,000 contacts

• Tier 2: 10,000 contacts

• Tier 3: 100,000 contacts

• Tier 4: Unlimited contacts

To check your WhatsApp Account's current Messaging Limit, follow the steps given in Daily Quota Limit

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Quality Rating

Quality Rating is based on how messages have been received by recipients in recent days. It is determined by a combination of quality signals from conversations between businesses and users. Examples include user feedback signals like blocks, reports, and the reasons users provide when they block a business. Poor engagement or high report rates can lead to restrictions.

To check your WhatsApp Account's current Quality Rating, follow the steps given in Quality Rating