Shopify Store Catalog Connection

Connects a Shopify store's product list to a Meta Catalog through a two-step configuration flow. Once connected, product data is re-synced from Shopify daily.

Prerequisites

• Active Shopify integration on the account

• Meta Catalog assigned to the WhatsApp channel, with the vertical set to Commerce

Tutorial Video

Watch how to connect your Shopify store catalog to WhatsApp in under two minutes.

Connection Flow

Navigate to Settings → Channels → WhatsApp → Catalog and click Connect Now to open the Connect Shopify Catalog modal.

Step 1: Settings

Complete the configuration fields, then click Continue.

⚠️ Warning: Continue remains disabled until all required fields are filled: Meta Catalog Id, Availability, and at least one Show catalog on placement.

Choose Meta Catalog Id

Required. Select the Meta Catalog to publish products to. To confirm which catalog an ID corresponds to, paste the Catalog ID into Meta Commerce Manager.

Availability

Required. Determines how product stock status is applied during sync.

Option	Behavior
Track Inventory	Syncs and maintains stock levels based on store inventory
Do not Track Inventory	Marks all products as available regardless of inventory
Skip Out of Stock Products	Excludes out-of-stock products from the catalog

Google Product Category

Optional. Assigns a Google product taxonomy category to synced products.

Facebook Product Category

Optional. Assigns a Facebook product taxonomy category to synced products.

Show catalog on

Required, at least one option.

Option	Behavior
Profile	Displays the catalog on the WhatsApp Business profile
Add to cart	Allows products to be added to a cart before ordering

Both options can be selected.

Step 2: Select Product

Lists all products in the Shopify store with product name, SKU, price, and stock status. A search field is available for locating specific products.

All products are selected for sync by default. Deselect any product to exclude it from the sync. An excluded-item counter below the list reflects the current selection.

Click Save & Connect Now to start the sync.

⚠️ Warning: Save & Connect Now requires at least one product to remain selected.

Connection States

The Catalog tab reflects three states during and after connection.

State	Indicator	Description
Ready to connect	No badge; Connect Now button shown	Shopify integration detected, catalog not yet connected
Connection in progress	Connection in progress badge with loading indicator	Initial connection is processing; duration varies and occasional delays can occur
Catalog connected	Catalog Connected badge	Sync complete; product list, Catalog ID, and last synced timestamp are shown

You are notified once the initial connection completes.

After Connection

Once the catalog is connected:

• The Catalog tab displays the synced product count, Catalog ID, and last synced timestamp

• Products take 15–20 minutes to appear in the WhatsApp catalog while Meta processes and publishes them

• Product data is re-synced from Shopify to Meta daily at 3:00 AM

Updating Configuration

Click Settings at the top right of the Catalog card to reopen the configuration flow. Configuration fields and the product exclusion list can both be modified.

ℹ️ Note: The Meta Catalog ID is set at connection time and is not modified through Settings.

⚠️ Warning: Disconnecting a Meta Catalog is not available in the platform interface. Submit a disconnection request to your customer success representative.