> For the complete documentation index, see [llms.txt](https://docs.quickreply.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.quickreply.ai/overview/concepts/global-attribution.md).
# Global Attribution
Global Attribution lets non-Shopify users track revenue, ROI, and conversions generated from their Broadcasts, Journeys, and Campaigns.
Connect your external data source through a webhook, define the conversion events you want to track, and configure how QuickReply should attribute the value of those events.
### What is Global Attribution?
Global Attribution connects conversion events from your external data source with your QuickReply broadcasts and Journeys.
It can be used with data sources such as:
* E-commerce
* Bookings
* Leads & CRM
Once an event is configured for attribution, QuickReply uses the event data and attribution settings to calculate the corresponding revenue and conversion metrics.
Note: Before you start, Make sure the required conversion event is available under Data Source → Events.
### How It Works
**Step 1: Identify the attribution metrics**\
When you open your dashboard, some metric cards — Revenue, ROI, and Conversions — will appear grayed out until you complete the attribution setup.
**Step 2: Choose an event to track**\
Go to Data Source → Events and find the event that best represents a completed conversion in your business, such as a booking or lead submission.
Click the ⋮ icon next to the event and select Set as Attribution Event.
**Step 3: Configure your attribution settings**
* Aggregation Type — Select how the value should be calculated for the event.
* Add fixed value on goal event occurrence — Attributes the same fixed value every time the event occurs.
* Sum of event field value — Uses the value received in a field within the event.
* Event Field — Select the event field that contains the value to be attributed. This option is available only when Sum of event field value is selected.
* Attribution Metric Label — Enter a label to identify the type of conversion being attributed, such as Meeting Booking.
* Currency — Select the currency in which the attributed value should be calculated.
* Revenue Attribution Window — Enter the number of days during which an eligible conversion can be attributed to the relevant messaging activity.
Once configured, click Save Settings.
**Understanding the Aggregation Types**
**1. Add fixed value on goal event occurrence**\
Use this when every occurrence of an event should contribute the same predefined value to your attributed revenue.
**Example:**\
Suppose you run a campaign for a salon and track a booking\_confirmed event. If you decide that every confirmed booking is worth ₹1,000, enter ₹1,000 as the fixed value. Every eligible booking attributed to your campaign will contribute ₹1,000, regardless of the actual booking amount.
Example: 5 attributed bookings × ₹1,000 = ₹5,000 attributed revenue
This is useful when you have a standard value for each conversion, such as a lead, appointment, consultation, or booking.
**2. Sum of event field value**\
Use this when the value of each conversion varies and the actual amount is available in an event field.
Example:\
Suppose your e-commerce system sends a purchase event with a price field. One customer purchases for ₹1,500, while another purchases for ₹3,000. Select price as the Event Field, and QuickReply will use those values when calculating attributed revenue.
Example: ₹1,500 + ₹3,000 = ₹4,500 attributed revenue
This is useful when the conversion value is different for every event, such as purchases, orders, or transactions.
**Step 4: Track attributed performance**\
Once saved, all previously locked metrics will become active across your dashboard. Switch between the Revenue & Conversion and Reach & Engagement views from a single page.
### Disable Attribution Tracking
If you no longer want an event to contribute to attribution:
1. Go to Data Source → Events.
2. Click the ⋮ icon next to the attributed event.
3. Select Attribution Event Settings.
4. Click Disable Attribution Tracking.
This disables attribution tracking for the selected event.
### FAQs
Ques: What data sources can I use with Global Attribution?
Ans: You can connect external sources such as e-commerce platforms, booking systems, or lead and CRM systems through a webhook.
Ques: What is the difference between the two Aggregation Types?
**Ans:** Add fixed value on goal event occurrence attributes the same value every time the event occurs. Sum of event field value uses the value received in a selected field within the event payload.
Ques: When do I need to select an Event Field?
Ans: Select an Event Field when you use Sum of event field value. The selected field should contain the value you want QuickReply to attribute.
Ques: What does the Revenue Attribution Window control?
Ans: It defines the number of days during which an eligible conversion can be attributed to the relevant messaging activity.
Ques: Can I stop attribution for an event after configuring it?
Ans: Yes. Open the event's Attribution Event Settings and select Disable Attribution Tracking.
Ques: Where can I see the attributed revenue and conversions?
Ans: Once attribution is configured and conversion events are received, the resulting revenue, ROI, and conversion data can be used in QuickReply's campaign performance reporting.
